Intellectual property lawyers · Professional services
Be the IP lawyer a brand owner calls when a copy turns up on a marketplace.
The owner of a Surat saree brand finds that a seller on a marketplace is using the brand's label and its product photographs. The owner does not need a lecture on the Trade Marks Act. The question is whether to send a notice, complain to the platform or file a suit, and who can do any of these.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Intellectual property lawyers protect and enforce brands, designs, copyright, trade secrets and licences, and advise on disputes over them. Marketing for IP lawyers means being known to the owners, designers and marketplaces that run into infringement, within Bar Council rules. GullySales builds matter-wise pages, referral links with brand and design agencies and a record of every enquiry.
IP work arrives from three directions: a founder who wants to protect a name before launch, a company that has found a copy, and a company that has just received a notice from someone else. Each buys on a different clock. Registration clients are patient; enforcement clients are not; defendants are the least patient of all.
Last updated 18 Oct 2026.
How buyers decide
How intellectual property lawyers are chosen.
Founders and small brand owners are referred by their branding agency, chartered accountant or startup mentor. They look for a firm that works at their scale and does not treat a single trademark as small. They check whether the firm has handled their type of product.
Enforcement clients look for a lawyer who has dealt with marketplaces, customs or counterfeiters, and who can say in plain words what a platform takedown can and cannot do. They pick on the plan offered in the first call.
What an advocate or a registered agent may say publicly is set by their own body and moves over time, so confirm before you pick channels.
The problem
What usually goes wrong for intellectual property lawyers.
What owners tell us on the first call, in their words.
“We are known for registrations and nobody calls us for enforcement”
Our clients assume we only file applications, so when they find a copy they ask somebody else.
“Branding agencies refer to a firm they met at a conference”
We have never been introduced to the agencies and packaging designers who are shown a new name early in a project.
“Our pages explain the law and not the situation”
A brand owner whose product is being copied reads a page on the definition of a mark and learns nothing about what to do.
“Small businesses think IP is for large companies”
A potter or a spice brand does not search for us until they have a problem, and then it is too late for the cheaper option.
“Renewal work leaks because nobody follows up”
Clients with registered marks forget renewal dates, and no one at our office is assigned to remind them.
What we do
What we do for intellectual property lawyers.
Everything included for intellectual property lawyers.
A page for each stage of an IP problem
Separate pages for protecting a name, finding a copy, receiving a notice and licensing a design, each telling the reader what to gather and what the choices are.
An IP health check explainer for small brands
A plain page and a checklist on what a brand owner should have registered before launching, with a line that scope depends on the business.
Agency and designer introduction pack
A short document for branding agencies, packaging designers and web studios explaining how to bring a client to you and what to check before a name is finalised.
A renewal register
A register of every registration you handle with its renewal due date, the client contact and a note of what the client replied.
Enquiry log by type
A record of every call and form with the kind of problem, the source and what happened.
LinkedIn presence for brand and legal heads
Profiles and posts aimed at founders, brand managers and in-house counsel who check a lawyer there first.
A source-and-matter summary
Enquiries by source and type, agency introductions and reply time, taken from the firm's own log.
How the result is measured
- Enquiries by matter type
- Introductions from agencies and incubators
- Renewals reminded and renewed
- Reply time to a first enquiry
- Enquiries that became engagements
- Visits to enforcement and defence pages
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for intellectual property lawyers
Each has its own page: what it involves for intellectual property lawyers, what you get, and what it is measured on.
- Lead generationBring in the enquiry that arrives with a copy, a notice or a launch date attached.
- SEOBe the page a brand owner reads when the question is what to do about a copy.
- Social media marketingPost where founders and legal heads already check a lawyer before calling.
- Content marketingWrite the guide a founder reads before the packaging goes to the printer.
- Buyer personasKnow the founder, the brand owner and the accused before the phone rings.
- CRMKeep every enquiry, matter and renewal date where one person can find it.
- Follow-up systemsAnswer the enquiry that came in while the partner was in a hearing.
- WhatsApp marketingTake the first message, the screenshots and the follow-up on the channel clients use.
- Digital marketingSpend effort on the few channels where an IP client actually looks for a lawyer.
- WebsiteBuild a site where a brand owner finds their own problem in the first line.
Worth a page and a campaign of their own
Trademark clearance and registration · Cease and desist notices · Marketplace and social media takedowns · Copyright registration and licensing · Design registration · Trade secret and non-compete documentation · IP due diligence in fundraising and acquisition · IP litigation and injunctions · Portfolio renewals and watch services
Priority campaigns
Campaigns for what intellectual property lawyers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Before you launch a name
A guide on checking a brand name against existing marks, domain names and social handles, shared with founders and branding studios.
Copy on a marketplace
A page and a step sheet for brand owners who find a copy online, covering evidence to save and the routes open, with a note that each case differs.
Received a notice about your logo
A calm page for the business that has been accused of infringement, covering what to check and what not to do before replying.
Design registration for makers and exporters
A series for handloom, jewellery, packaging and furniture makers on protecting a design before it is shown at a fair.
Beyond search
Where we reach buyers of intellectual property lawyers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Branding agencies and design studios
A list of the agencies in your city, with an introduction that shows when in a project a client should see an IP lawyer.
Startup incubators and accelerators
A talk outline and checklist on a startup's first IP steps. Whether a partner may give the talk is for the governing body's rules.
Chartered accountants and company secretaries
A note for the CA or company secretary whose client is incorporating or raising money and has not thought about the brand.
Export promotion and craft clusters
Material for export councils and artisan clusters, written around copying of a design after it has been shown at a fair.
In-house counsel at marketplace sellers
A one-page enforcement summary for the legal head of a company selling through large marketplaces.
Who it is for
This is written for these intellectual property lawyers.
- Brand and trademark protection practices
- Copyright and media practices
- Design registration and industrial design advisers
- Trade secret and employee confidentiality advisers
- Licensing and franchise IP advisers
- Online infringement and takedown practices
- IP litigation practices
- Startup IP advisory practices
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for intellectual property lawyers
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Sort the matter types
The last year of files split into registration, enforcement and defence.
- 2
Choose the lead area
One matter type for the first pages: the one the partners most want repeat work in.
- 3
Write the pages and the packs
A partner checks the pages, the checklist and the agency pack before release.
- 4
Meet the agencies
Each agency and incubator on the list gets an introduction, and each contact is logged.
- 5
Read the log
Enquiries and introductions by matter type decide which pages and which agencies are changed next.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions intellectual property lawyers ask before they call.
Not here? More answers, or ask on WhatsApp.
Can an IP lawyer market a trademark registration service?
Why do small brands call us late?
Can you get us clients from branding agencies?
Do we publish our infringement wins?
Should the site separate trademark, copyright and design?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Professional services. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.