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Intellectual property lawyers · Digital marketing

Spend effort on the few channels where an IP client actually looks for a lawyer.

Digital marketing for an intellectual property practice is choosing and running the small set of online channels that bring registration, enforcement and defence enquiries, and recording what each one brings. GullySales builds the plan from your matter types and checks it against your professional body's rules.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for intellectual property lawyers

Sales and marketing for intellectual property lawyers, the overview.

Last updated 18 Oct 2026.

For intellectual property lawyers

Where it usually goes wrong, and what we would do.

  • “Not every channel suits a legal practice”

    A practice serving designers and makers meets them in different places from one serving corporate legal heads. Spreading effort across every network leaves each too thin to be noticed.

  • “Paid search is bought by the urgent”

    A brand owner who finds a copy may search and click an advertisement. Whether your professional body allows that, and what the advertisement may say, has to be settled before money is spent.

  • “The enquiry record decides the plan”

    Without a log showing source and matter type, a partner cannot tell if a channel works. The plan is only as good as the record that feeds it.

  • “Digital work supports introductions”

    Agency and incubator introductions are still the strongest route for some practices. A good site and profile make a referred person comfortable once they look you up.

What we do

What we deliver for intellectual property lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by matter type

    A short plan saying which channels serve registration, enforcement and defence, and which are left alone.

    Result: Every channel in the plan has a reason.

  2. A website that answers situations

    Pages for each stage of an IP problem, linked from search, profiles and introductions.

    Result: A visitor from any channel lands on a relevant page.

  3. A professional-body check

    A step where every advertisement, post and page is read against what your body permits.

    Result: Nothing goes live unchecked.

  4. An enquiry log by source

    A record of each enquiry's matter type, source and outcome.

    Result: The partners can compare channels from one sheet.

  5. A review of the plan

    A sit-down with the partners to read the log and change the plan.

    Result: The plan changes because of what the log shows.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these intellectual property lawyers.

  • Brand and trademark protection practices
  • Copyright and media practices
  • Design registration and industrial design advisers
  • Trade secret and employee confidentiality advisers
  • Licensing and franchise IP advisers
  • Online infringement and takedown practices
  • IP litigation practices
  • Startup IP advisory practices

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can an IP firm run online advertisements?
It depends on your professional body's rules, which change. Confirm before spending, and keep advertisements to factual descriptions. GullySales works within the limits you confirm.
What should the first online effort be?
The pages for the matter type the partners want first, plus a clean profile. Add channels after the log shows where enquiries come from.
How do we know digital marketing is working?
By reading the enquiry log: enquiries by source and matter type, and which became engagements. Anything not in the log cannot be judged.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for intellectual property lawyers

Everything else we would do for you.

Closest to this: strategy and research

Also for intellectual property lawyers

Or start from the overview: sales and marketing for intellectual property lawyers.

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