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Intellectual property lawyers · Lead generation

Bring in the enquiry that arrives with a copy, a notice or a launch date attached.

Lead generation for an intellectual property practice means attracting the founder, brand owner or in-house counsel at the moment an IP problem becomes real, and recording what kind of problem it is. GullySales works on the pages, introductions and enquiry record that sort registration, enforcement and defence matters from the first contact.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for intellectual property lawyers

Sales and marketing for intellectual property lawyers, the overview.

Last updated 18 Oct 2026.

For intellectual property lawyers

Where it usually goes wrong, and what we would do.

  • “Three kinds of enquiry arrive on one phone line”

    A founder wanting a name registered, a brand owner who has found a copy and a company holding a notice are three different buyers. Each needs a different first answer, and an enquiry log that records only a name and number hides which one the practice is attracting.

  • “The urgent enquirer compares nobody for long”

    A seller who finds a lookalike listing wants a plan the same sitting. The firm that has a page describing the evidence to save and the routes open is the one that gets the call, while a page defining a mark gets closed.

  • “The late enquiry costs the client the cheaper option”

    A small brand that thinks about protection only after a copy appears has fewer choices left. Pages written for the moment before launch reach the client earlier, when registration work is still available as an option.

  • “Referrals bring the enquiries that already trust you”

    A branding agency or chartered accountant who sends a client has done the vetting. Those introductions need to be counted separately from search enquiries, or the practice cannot tell which source deserves more of the partners' time.

What we do

What we deliver for intellectual property lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Matter-wise entry pages

    Separate pages for protecting a name, finding a copy, receiving a notice and registering a design, each starting from the reader's situation.

    Result: Each page names one situation and one next step.

  2. An enquiry form that asks the kind of problem

    A short form and call script that record whether the matter is registration, enforcement or defence, and what the sender already holds.

    Result: Every enquiry is filed under one of three matter types.

  3. Source tags on every enquiry

    A note of whether the enquiry came from search, an agency, an incubator, a past client or a post.

    Result: You can name which source sends matters and which sends only questions.

  4. An agency introduction pack

    A short document for branding studios and designers saying when in a naming project a clearance search belongs.

    Result: The pack marks the exact stage where your firm is introduced.

  5. A screening reply for the wrong fit

    A courteous reply for the enquirer whose matter you do not take, with the reason.

    Result: Declined enquiries are logged with a reason, not lost.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these intellectual property lawyers.

  • Brand and trademark protection practices
  • Copyright and media practices
  • Design registration and industrial design advisers
  • Trade secret and employee confidentiality advisers
  • Licensing and franchise IP advisers
  • Online infringement and takedown practices
  • IP litigation practices
  • Startup IP advisory practices

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can an IP firm advertise its services to attract leads?
What an advocate or registered agent may say publicly is set by their own body and changes, so check before choosing channels. Describing how a process works is the safer route than soliciting. GullySales writes within the limits you confirm.
Which matter type should we build leads for first?
The one where the partners want repeat work most, chosen after the last year of files is sorted into registration, enforcement and defence. One matter type done properly teaches more than three done thinly.
Do you promise a number of enquiries?
No. Enquiries depend on the market, the pages and the firm's reputation. We build the pages and the record, and the log shows what the work brought in.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for intellectual property lawyers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for intellectual property lawyers

Or start from the overview: sales and marketing for intellectual property lawyers.

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