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Intellectual property lawyers · Social media

Post where founders and legal heads already check a lawyer before calling.

Social media marketing for an intellectual property practice means a small number of well-judged posts on the networks where brand owners, founders and in-house counsel look a lawyer up. GullySales plans what to say within the rules of your professional body and keeps the work off channels the buyer does not use.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of law firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for intellectual property lawyers

Sales and marketing for intellectual property lawyers, the overview.

Last updated 18 Oct 2026.

For intellectual property lawyers

Where it usually goes wrong, and what we would do.

  • “LinkedIn is where the buyer checks you”

    A founder who is given your name by an agency opens your profile before calling. What that profile and the last few posts say about matter types decides whether the call happens.

  • “A post that explains beats a post that announces”

    A short note on why a logo clearance belongs before printing gives the reader something to keep. A post announcing a new associate gives nothing to a brand owner.

  • “Confidentiality limits what can be shown”

    A dispute involves other parties, and a client's matter is private. Posts have to teach from the general shape of a situation and never from an identifiable file.

  • “Other channels need a reason to exist”

    An image feed full of statute covers draws no brand owner. Choose the one or two networks your clients use and leave the rest, rather than keeping every account thinly alive.

What we do

What we deliver for intellectual property lawyers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written around matter types

    Headlines and about sections that name the matters taken and the ones declined.

    Result: A visitor can tell in one read whether you take their problem.

  2. A set of explainer posts

    Short posts on name checks before launch, saving evidence of a copy and what to do on receiving a notice.

    Result: Each post can be read in a minute and answers one question.

  3. A posting plan the partners can keep

    A realistic list of subjects and who writes each, so posting does not depend on one busy person.

    Result: A plan with a named author against every subject.

  4. A professional-body check

    A step where each post is read against what your body permits before it goes out.

    Result: No post goes live without that read.

  5. A record of what comes from posts

    A note of any enquiry that mentions a post or a profile.

    Result: Enquiries tagged to social appear in the source log.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these intellectual property lawyers.

  • Brand and trademark protection practices
  • Copyright and media practices
  • Design registration and industrial design advisers
  • Trade secret and employee confidentiality advisers
  • Licensing and franchise IP advisers
  • Online infringement and takedown practices
  • IP litigation practices
  • Startup IP advisory practices

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can partners share client wins on LinkedIn?
Check your professional body's current rules before doing so, and consider the other party and the client's confidentiality. Explaining a process is safer than reporting a result.
Is Instagram useful for an IP practice?
It can suit a practice serving designers and makers who live on that network. For corporate clients and in-house counsel, LinkedIn matters more. Choose from where your own clients are.
Who should post, the firm or the partner?
Founders and legal heads trust a named person more readily than a firm page. A partner's profile with the firm page backing it up gives the reader a face and an address.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for intellectual property lawyers

Everything else we would do for you.

Closest to this: content and social

Also for intellectual property lawyers

Or start from the overview: sales and marketing for intellectual property lawyers.

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