Marketing consultants · Social media
Post the reasoning behind your advice, not the polish of your clients' feeds.
Social media marketing for a consultant is the public record of how you think, kept on LinkedIn and read by founders deciding whom to call. GullySales works on what is said, to whom, and how a reader moves from a post to a conversation.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for marketing consultants, the overview.
Last updated 18 Oct 2026.
For marketing consultants
Where it usually goes wrong, and what we would do.
“Your feed is judged as a sample of your advice”
A founder considering you scrolls back through your posts. Reposted trend lists and quote cards read as a person with nothing to say. A post that takes a position on a real decision shows the judgement the founder would be paying for.
“Showing client posts confuses the offer”
A grid of posts made for clients tells a visitor that you produce content. The first call then opens with a request for a posting calendar. Keep client execution out of sight and show the thinking behind a decision instead.
“Clients cannot be named, so the story needs disguise”
A post can describe a type of business and the decision taken, with no name and no figure. Where anything identifiable remains, the client's written approval comes first. Stories told this way still teach a founder how you reason.
“Comments reach the audience that broadcasts miss”
A substantive reply under a founder's post is read by that founder and the founder's circle. A consultant who answers the people they want to advise is seen by the exact audience, which a general post to followers rarely reaches.
What we do
What we deliver for marketing consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Stated views list
A short list of views you hold about marketing decisions in your sector, written as plain statements.
Result: Posts come from stated views instead of a search for something to say.
Reasoning post formats
Formats for walking through a decision: the situation, the options, the choice and the cost of the wrong one.
Result: Each post follows a shape a founder can read to the end.
Profile rewrite
Headline, about section and featured link rewritten to say who you advise and what the paid first step is.
Result: A visitor from a post lands on a profile that states what you do.
Comment and introduction plan
A list of founders and operators whose posts you read and answer, with a note on what each is working on.
Result: Your replies reach the people you want to advise.
Disguised-story guide
A method for describing an engagement with no name, figure or identifiable detail, and a permission note for the client.
Result: Each story is cleared before it goes up.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these marketing consultants.
- Independent marketing consultants and fractional heads of marketing
- Brand strategy consultants
- Digital marketing consultants for small and medium businesses
- Performance marketing advisers who audit spend
- B2B and industrial marketing consultants
- Consultants for retail and consumer brands
- Marketing advisers for professional services and clinics
- Former agency heads who now advise a few clients at a time
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters for a consultant?
Do I need a personal profile or a firm page?
What if my posts only attract other marketers?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for marketing consultants
Everything else we would do for you.
Closest to this: content and social
Also for marketing consultants
Or start from the overview: sales and marketing for marketing consultants.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.