Sales consultants · Lead generation
Put your name in front of the sales head the day a review slide turns red.
Lead generation for a sales consultant means placing your name where a sales head or managing director looks once a number has slipped. GullySales works on the trigger pages, the small first offer and the adviser introductions that bring those people to you.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For sales consultants
Where it usually goes wrong, and what we would do.
“The buyer searches the problem, never the profession”
A managing director does not type sales consultant. The words are closer to why dealers order less or why two salespeople left together. Pages and posts written in those words meet the buyer at the moment of worry, before a name has been chosen.
“An auditor or investor sees the missed quarter first”
The chartered accountant and the investor read the figures before the sales head explains them. A lead that arrives through such an adviser comes with context, so record who sent it and what they saw.
“Work from old colleagues is a lead nobody writes down”
Calls from a former employer feel like friendship, so they never reach a list. Without that list you cannot tell whether introductions, search or your own writing brings the paid work.
“An open request for help stalls on the first reply”
A sales head who writes asking for help with the team receives a long answer and goes quiet. A named first piece of work, such as a pipeline reading, gives the enquiry something small to say yes to.
What we do
What we deliver for sales consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A map of triggers
A list of the moments that bring a call: a missed target, a salesperson leaving with customers, a product that is not moving, a quiet dealer network.
Result: The list is written in the buyer's own words and each trigger has a named owner at the client.
One landing page per trigger
Each page opens with the situation, says what you look at first and offers the pipeline review as the next step.
Result: A visitor sees the trigger they came with and one clear way to respond.
A source field on every enquiry
Each enquiry is logged with where it came from, including phone calls from former colleagues.
Result: You can read which source produced paid diagnostics and which only produced conversation.
An adviser introduction note
A short page for auditors, investors and HR heads explaining when to suggest a sales diagnostic and what the introduction involves.
Result: Each adviser holds a written reason to name you, and you hold their name against any enquiry.
A first-reply template
A reply that restates the trigger, names the first piece of work and asks two questions about how the company sells.
Result: The first answer to an enquiry is short, specific and the same standard every time.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these sales consultants.
- Sales process and pipeline consultants for B2B companies
- Field sales and distribution consultants for FMCG and consumer durables
- Consultants for dealer and channel partner sales
- Sales team structure and incentive design advisers
- Sales coaches working with managers and top performers
- Consultants for technology and software sales teams
- Export and institutional sales advisers
- Former sales heads who now consult for a few clients at a time
How it works
How the lead generation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we find leads without exposing our clients?
Should we buy lists of sales heads?
Which source should we expect to work best?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for sales consultants
Everything else we would do for you.
Closest to this: leads and follow-up
Also for sales consultants
Or start from the overview: sales and marketing for sales consultants.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.