Startup consultants · Social media
Post what a founder is stuck on, and the stuck founders follow.
Social media marketing for a startup consultant is showing your thinking where founders spend time, mostly LinkedIn, Instagram and founder communities. GullySales works on what you post, how you reply, and how a comment turns into a conversation.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For startup consultants
Where it usually goes wrong, and what we would do.
“Founders follow the person, not the firm”
A founder trusts a face that explains a structure choice clearly. A page of congratulations graphics from a firm gives them nothing to remember. Put the consultant's own explanations in front.
“LinkedIn carries the serious founder”
A technical founder or a professional starting a company looks for advisers on LinkedIn. Instagram suits the younger and student founder. Choose one place to do well before adding a second.
“You cannot post client results by name”
Founders guard their funding and pricing, so your best work stays quiet. Post the problem and the decision involved, with the founder's details removed and their agreement given.
“A post on schemes ages badly”
A scheme post gets saved and shared long after the rules change. Add the date of the notice you checked, and keep the claim general so a later change does not leave you promising the wrong thing.
What we do
What we deliver for startup consultants.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Founder-stage content plan
Posts grouped by the questions founders ask at the idea, setup and first-customer stages.
Result: Each post answers a question a founder is asking now.
Post templates for the consultant's own voice
A few shapes for a post, such as one decision explained, one mistake seen and one checklist, written to your style.
Result: You can write a post without starting from nothing.
A comment and reply routine
Short guidance on answering founder comments and moving a serious question into a direct message or a call.
Result: Comments lead to conversations, not silence.
A group and community list
Founder groups and communities where you can be useful, with their own rules noted so you stay welcome.
Result: You know where to contribute and where not to sell.
An anonymised story format
A way to describe an engagement with all identifying details removed and the founder's approval recorded.
Result: You share work without exposing any founder.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these startup consultants.
- First-time founders leaving a job to start a company
- Technical founders building software or hardware products
- Family businesses launching a new venture or a separate company
- Women entrepreneurs applying for state and central schemes
- Student and campus startup teams
- Small manufacturers starting a product company
- Professionals turning a practice into a company, such as doctors and architects
- Agri and rural startups looking for scheme support
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should I be on every platform?
Can I boost posts as ads?
Who writes the posts?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for startup consultants
Everything else we would do for you.
Closest to this: content and social
Also for startup consultants
Or start from the overview: sales and marketing for startup consultants.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.