Skip to content
GullySales
Tell us what you need

Strategy consulting firms · Lead generation

Bring in sponsors who have a decision to make, not readers who are only curious.

Lead generation for a strategy firm means getting a promoter, CEO or investor into a first private conversation about a decision they cannot make alone. GullySales works on the routes that carry that conversation, from referrers to published notes to a discreet way to enquire.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business consultants at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for strategy consulting firms

Sales and marketing for strategy consulting firms, the overview.

Last updated 18 Oct 2026.

For strategy consulting firms

Where it usually goes wrong, and what we would do.

  • “The lead is a meeting, not a form fill”

    A strategy buyer does not fill in a contact form to be sold to. The real lead is a first meeting that a banker, an investor or a trusted adviser arranges. Counting form submissions alone would miss the introductions that carry the most weight, so every route needs a place in the record.

  • “The sponsor cannot name the problem in public”

    A promoter whose core market has stopped growing will not search in words that admit it. Lead generation here means writing about the decision, such as entering a second state or adding a product line, so the sponsor finds the firm while weighing a choice and not while admitting a failure.

  • “Cold outreach reads as a lack of standing”

    A board expects a strategy firm to be sought out. A mass message from an unknown name suggests nobody recommends the firm. Outreach lands better as a partner writing to someone already known, or to a person introduced by a mutual contact.

  • “One referrer is a single point of failure”

    Work that arrives through one banker or one auditor stops the day that person moves on. Spreading introductions across several kinds of referrer, and logging which one sent which meeting, shows the partners where the pipeline is thin before it empties.

What we do

What we deliver for strategy consulting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A map of lead routes

    A one-page list of every way a first meeting has started in the past, with the people behind each route named.

    Result: The partners can see which routes exist and which rest on one person.

  2. Decision-led pages for search

    Pages written around a board-level choice, such as diversification or market entry, each ending in the discreet enquiry route.

    Result: A sponsor searching on a decision lands on a page that speaks to it.

  3. A discreet enquiry route

    A short form and a direct partner line that ask for a name and a preferred way to talk, and nothing about the problem.

    Result: A sponsor can make contact without describing anything sensitive.

  4. A first-meeting log

    Each meeting entered with its source, the sponsor's role and whether a paid diagnostic followed.

    Result: The log shows which routes bring a diagnostic and not only a conversation.

  5. A briefing note for referrers

    A one-page note for bankers, investors and auditors on the situations in which to name the firm.

    Result: A referrer holds a written reason to pass your name on.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these strategy consulting firms.

  • Boutique firms led by former corporate strategy heads
  • Market entry and diversification advisers for manufacturing groups
  • Growth strategy firms working with family-owned businesses
  • Firms advising private equity and venture-backed companies
  • Sector specialists in healthcare, education or real estate strategy
  • Corporate strategy practices attached to chartered accountancy firms
  • Independent advisers who sit on boards as strategy members
  • Strategy teams within larger management consulting firms

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How many leads should a strategy firm expect?
No number is promised and none would mean much. A strategy firm needs a few right conversations, so we count first meetings with sponsors and paid diagnostics started, set against a baseline taken before work begins.
Should we buy ads to find sponsors?
Paid ads reach people by keyword, and a sponsor who cannot name the problem does not type the keyword. Partner-written pieces and introductions reach the same person with more standing. Any paid test starts narrow, after we check the platform's current rules.
Who follows up on a lead?
The partner who knows the sector. A first reply from a coordinator weakens the feeling of a private conversation. We set up the log and the reminders, and the conversation stays with the partner.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for strategy consulting firms

Everything else we would do for you.

Closest to this: leads and follow-up

Also for strategy consulting firms

Or start from the overview: sales and marketing for strategy consulting firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need