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Strategy consulting firms · Digital marketing

Plan digital work around a few sponsors and the people who send them to you.

Digital marketing for a strategy firm is the joined-up use of the website, search, LinkedIn, email and measurement to support introductions that happen in person. GullySales builds the plan around the firm's best routes and leaves out activity a board would never notice.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for strategy consulting firms

Sales and marketing for strategy consulting firms, the overview.

Last updated 18 Oct 2026.

For strategy consulting firms

Where it usually goes wrong, and what we would do.

  • “Digital supports the introduction”

    A banker's recommendation is where the sale begins. What follows is a search and a visit to the website. Digital work should make that check go well and should not try to replace the introduction with a funnel.

  • “Reach is narrow on purpose”

    The audience is a small group of promoters, investors and advisers. Broad campaigns spend effort on people who will never buy. A plan built on named readers and sectors uses time better and reads as more serious to the people it is meant for.

  • “Every channel must agree”

    A sponsor who sees one description of the firm on the website, another on LinkedIn and a third in a proposal wonders which is true. One statement of what the firm does and for whom, used everywhere, comes before any campaign.

  • “Measurement is by conversation”

    Visits and likes mean little to a firm that wins a few engagements. What counts is first meetings, diagnostics and engagements, by source. The plan sets these up before activity begins.

What we do

What we deliver for strategy consulting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A one-page statement of positioning

    What the firm does, for whom and on which decisions, agreed by all partners.

    Result: Every channel describes the firm in the same way.

  2. A plan limited to useful channels

    Only the channels the firm's buyers actually read, with a reason written for each.

    Result: Nothing is kept going without a stated purpose.

  3. Source tracking

    A simple way to record how each first meeting began, from referrer to search to a partner's note.

    Result: Each meeting carries its source from the start.

  4. A walk through the referred buyer's check

    The path from search result to enquiry, as a referred buyer would take it, with gaps listed.

    Result: The owner sees where a referred buyer could lose interest.

  5. A baseline record

    First meetings, diagnostics and engagements by source, taken before work begins.

    Result: Later entries are compared with a fixed starting row.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these strategy consulting firms.

  • Boutique firms led by former corporate strategy heads
  • Market entry and diversification advisers for manufacturing groups
  • Growth strategy firms working with family-owned businesses
  • Firms advising private equity and venture-backed companies
  • Sector specialists in healthcare, education or real estate strategy
  • Corporate strategy practices attached to chartered accountancy firms
  • Independent advisers who sit on boards as strategy members
  • Strategy teams within larger management consulting firms

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid advertising?
Not as a starting point. A sponsor with a private problem is reached better by introductions and partner writing. Any paid test starts narrow, after the platform's current rules are checked.
Which channels matter?
The website, search results for partner and firm names, LinkedIn and email to chosen readers. Others are added only if the partners see a reason.
How is success judged?
By first meetings, paid diagnostics and engagements entered by source against a baseline taken before work begins. No number of boards is promised.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for strategy consulting firms

Everything else we would do for you.

Closest to this: strategy and research

Also for strategy consulting firms

Or start from the overview: sales and marketing for strategy consulting firms.

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