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Branding and graphic design studios · Pay per click advertising

Pay for the packaging brief, not another cheap logo enquiry.

Paid search for a design studio means buying the few clicks that come from a founder with a brief and a budget, not from everyone typing logo design. GullySales picks the project words worth bidding on and points each ad at the case that matches it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of branding and graphic design studios at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for branding and graphic design studios

Sales and marketing for branding and graphic design studios, the overview.

Last updated 5 Oct 2026.

For branding and graphic design studios

Where it usually goes wrong, and what we would do.

  • “The word logo attracts the wrong budget”

    Bid on packaging design, rebranding and brand guidelines, where the brief carries money.

  • “An ad landing on the portfolio grid is wasted”

    Send the restaurant owner who clicked to the cafe project, brief and all.

  • “Turn the ads off when you are full”

    Two designers cannot absorb a steady flow. A founder who waits three weeks leaves.

What we do

What we deliver for branding and graphic design studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A keyword list built on project words

    Bids placed on packaging design, brand guidelines, rebranding and menu design, with the broad category words left out entirely.

    Result: The clicks you pay for arrive with a budget attached.

  2. A landing page per project type

    The restaurant owner who clicked on cafe branding arrives at the cafe project, brief and constraint and all, rather than at a grid of thumbnails.

    Result: The click lands on the proof.

  3. A negative list for free, cheap and template

    Blocks on logo maker, design course, template and the gig platform names, reviewed against what people actually typed.

    Result: The cheap logo enquiry stops arriving through your ads.

  4. An on and off switch tied to your capacity

    An agreed rule for pausing spend when the studio is full, and for restarting it a few weeks before the current project delivers.

    Result: You never take an enquiry you cannot answer for three weeks.

  5. A form that asks the budget question early

    A short form after the ad asking what the business is, when it opens and what range they have in mind, before any call is booked.

    Result: You know before the call whether your fee will survive.

  6. Spend and enquiries reported against the fee

    What went to the platform, what came back as enquiries and what became signed projects, reported against the baseline. Media spend stays yours, separate from our fee.

    Result: You can see what a real brief costs you.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a design studio, and the ones to keep out.

Project searches, such as packaging design studio or brand identity design
Bid on packaging, identity and brand strategy. These briefs carry real fees. Give each its own campaign and page so a packaging buyer is never shown logo copy.
Naming and launch searches, such as startup branding or company name ideas
Bid with care. Founders at launch have urgency but often small budgets. Say what the scope covers and ask the budget range on the form, so you can answer the right ones first.
Logo maker, free logo, template and Canva
Block. Add free, maker, template, Canva, generator, cheap and online as negatives. Those searchers want a tool or a very low price and will not value a studio's process.
Freelancer, internship, course and job searches
Block. Designers search for work and students for training using the same words as clients. Add freelancer, internship, course, portfolio template and vacancy as negatives.
Where the click lands
Send the click to the page for that project type, with two case studies that explain the problem and the process, and a form that asks the budget range and the launch date early.
Counting a real enquiry
Count a form with a budget range filled or a call about a named project. Then mark brief received, proposal sent and signed, and compare the fee with what the advert cost.

Who it is for

This is written for these branding and graphic design studios.

  • Brand identity and strategy studios
  • Independent graphic designers and small studios
  • Packaging design studios
  • Restaurant and hospitality branding specialists
  • Studios designing for D2C and consumer brands
  • Corporate identity and annual report designers
  • Illustration and visual content studios
  • Studios working with startups on naming and launch

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why a studio brings us in for its own pipeline.

  • Marketing and sales, as one job

    We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will ads bring cheap logo enquiries?
They will if the keywords stay broad. Negatives for free, cheap and template stop them.
What should a small studio spend?
Enough for a few clicks a day on narrow project words. Media spend is yours, separate from our fee.
Should the advert say what a project costs?
Say the kind of project and that the fee depends on scope. A stated starting figure attracts people who stop reading at the number. Ask the budget range on the form instead, then reply to the briefs that match the work you want.
Should a studio bid on rival studios or freelance marketplace names?
Leave them alone. Searchers for a marketplace want a cheap quick job, and those searching a rival studio are comparing portfolios you can win on organic work. Bid on your own name in a small campaign instead.
How do we justify our fee against cheap online logos?
Show what the fee buys beyond the file. A cheap logo comes with no trademark check, no guidelines and no artwork sized for the signboard. A scoped package lists those lines, so the founder sees what the gig-site price leaves out.
Should we check trademarks before presenting a name?
Yes, at least a basic public search of the trademark registry in the client's class. Add a note that a formal search and filing belong with a trademark attorney. It saves the client from falling in love with a name they cannot protect.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for branding and graphic design studios

Everything else we would do for you.

Or start from the overview: sales and marketing for branding and graphic design studios.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need