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Business consultants · Lead generation

Fill the diary with owners whose problem you have solved before.

Lead generation for a consulting practice means a steady flow of scoping calls with owners whose problem sits inside your specialism, instead of waiting for the next referral. GullySales widens the sources beyond your three regular referrers, qualifies each enquiry before it reaches the partner, and records which CA or association sent it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business consultants at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for business consultants

Sales and marketing for business consultants, the overview.

Last updated 5 Oct 2026.

For business consultants

Where it usually goes wrong, and what we would do.

  • “A referral and a cold enquiry are not the same lead”

    An owner sent by his CA arrives half sold and asks about dates. A stranger from a search result is still working out who you are.

  • “The scoping call is the qualification”

    Half an hour tells you whether the promoter owns the decision and whether anybody inside will act on the report. An enquiry that fails both is a proposal not worth writing.

  • “Free advice arrives disguised as an enquiry”

    Some owners want the diagnosis without the engagement, and some callers are consultants pricing you. Write down what the first call covers and what begins at the proposal.

What we do

What we deliver for business consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Sources widened past the three CAs and one banker

    Association talks, the website, LinkedIn, past clients and the certification bodies, each set up to produce enquiries and each recorded separately.

    Result: One retirement no longer takes a third of your work with it.

  2. A written scope for what the first call covers

    What you answer free, what needs a diagnostic, and the point at which a proposal begins, agreed inside the practice and said on the call.

    Result: You can be generous without handing over the engagement.

  3. Qualifying questions asked before the partner's diary is opened

    Who owns the decision, what has already been tried, whether the family agrees there is a problem, and whether anyone inside will act on a report.

    Result: The partner's half hour goes to owners who can say yes.

  4. Two first replies, one for a referral and one for a stranger

    The referred owner is moved to dates and scope, while a search enquiry is first told who you are and what you have fixed in a business like his.

    Result: Neither gets a reply that was written for the other.

  5. The referrer recorded against every enquiry

    The CA, banker, association, article or search that sent each enquiry, written down at the time and reported against the baseline recorded before work starts.

    Result: You know who to take to lunch and which article to write again.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places an engagement enquiry reaches a consultant, and what to record at each.

A chartered accountant or banker's referral
Record who referred, the client's business and the problem described. Thank the referrer and tell them what scope you are discussing, so they are not surprised.
An association talk or workshop
Write down every attendee who asks a question or leaves a card, with the business and the problem raised. Follow up on the problem, not on the talk.
A website form or LinkedIn message
Ask the turnover band, the number of people and the one issue they want solved. Record the source and reply with a time for a diagnostic call.
A certification body or lender's introduction
Note the body, the certification or scheme, such as ISO or ZED, and the deadline for the client. Keep the agency contact in the record.
A past client's second need
Link the new request to the earlier engagement and its report. Check whether the earlier recommendations were carried out before proposing new work.
A promoter who asks for a proposal
Record the promoter, the decision date they gave and who else is involved. Note in the record when the proposal went out and when it will be chased.

Who it is for

This is written for these business consultants.

  • Independent management consultants
  • Boutique strategy and operations consulting firms
  • Family business and succession consultants
  • Business growth and turnaround consultants for SMEs
  • Lean, Six Sigma and process improvement consultants
  • ISO, ZED and quality certification consultants
  • Startup, fundraising and business plan advisers
  • HR and organisation design consultants
  • Export, import and market entry advisers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we find our own enquiries without upsetting the CAs who refer us?
Tell them what you are doing and why. A referrer who reads your articles sends better matched clients, because the page has already explained which problems you take.
How many enquiries does a two-person practice actually need?
Fewer than owners expect. A practice running three engagements at a time needs a handful of well-matched scoping calls a month, so qualification matters more than volume.
A promoter asked for a proposal and has gone silent. What should the record say?
Note the date the proposal went out, the decision date they gave, and each follow-up with what was said. Follow up once to ask what is holding it. If the answer is unclear, close the entry with a reason.
Which enquiries should be answered by the partner and which by someone else?
The partner should take enquiries with a named decision maker and a defined problem. Others can be handled by an associate with the same questions, with a short note passed to the partner. Write the rule down, so the partner is not the only person who answers.
How can we market our work if every client is confidential?
Describe the problem and the approach without the name. For example, an account of how an auto component supplier fixed its costing is useful proof with no name attached. Some clients will also agree to be named once asked properly.
Should a consultant specialise or stay general?
Specialise in how you are presented, even if you take broader work. Owners search for their problem, and a consultant known for one thing gets referred more often than one who does everything.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for business consultants.

All articles

More for business consultants

Everything else we would do for you.

Or start from the overview: sales and marketing for business consultants.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need