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Business consultants · Pay per click advertising

Advertise where a consulting enquiry already has a deadline behind it.

Paid search for a consulting practice works on the engagements an owner already knows to look for, such as ISO certification, a bank project report or an investor-ready business plan. GullySales runs those campaigns, puts the qualifying questions in the form, and reports cost per scoping call rather than clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business consultants at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for business consultants

Sales and marketing for business consultants, the overview.

Last updated 5 Oct 2026.

For business consultants

Where it usually goes wrong, and what we would do.

  • “Nobody buys a retainer from an advert”

    An owner will click an advert for ISO readiness when a buyer audit is a month away. Nobody hands the family succession to a stranger who bid on a keyword.

  • “Half the clicks are not owners at all”

    Students, job seekers and rival consultants click the same advert as a promoter. Asking for the company name and the problem on the form keeps them out of the partner's diary.

  • “The landing page has to survive a slow decision”

    The click happens today, the proposal is signed weeks later. So the page carries the partner's name and a case written with no client named, not a form on its own.

What we do

What we deliver for business consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns only on the work an owner already searches for

    ISO and ZED readiness, a project report for a bank loan, an investor-ready business plan, and nothing that depends on a stranger trusting you with a retainer.

    Result: The money goes where a deadline is already pushing somebody.

  2. A form that asks for the company, the problem and the deadline

    Three questions before any call is booked, answered in the enquirer's own words rather than picked from a list.

    Result: Students and rival consultants do not reach the partner's diary.

  3. Negative keywords for course hunters and job seekers

    Blocks on course, certification training, salary, internship, format, sample and free download, reviewed against what people actually typed.

    Result: The daily budget stops being spent on people who were never buying.

  4. A landing page carrying the partner and a client-free case

    Name, photograph, an account of similar work with no client named, and a plain statement of what a first call covers.

    Result: The page still works weeks later, when the owner comes back to it.

  5. Cost reported per scoping call, not per click

    A monthly figure for what a qualified conversation costs you, set beside what one engagement is worth.

    Result: You can tell whether the advertising has paid for itself.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a consultant, and the ones to keep out.

Problem searches, such as ISO 9001 consultant or export documentation help
Bid. An owner who types the problem usually has a deadline behind it, such as an audit, a buyer or a bank. Run one campaign per problem you solve.
Funding and plan searches, such as business plan for bank loan
Bid only if you do this work, with a page that states what the plan covers. The searcher wants a report the bank will accept, so say what you hand over.
Consultant in a city
Bid with the city. Small business owners prefer someone they can meet, so state where you work and whether you visit the plant or office.
Course, certification, template, free format and job searches
Block. Add course, training, certificate, template, format, free, pdf, internship and vacancy as negatives. Students and job seekers click on every consulting term.
Where the click lands
Send the click to a page for that one problem with the partner's profile and a client-free case. The form asks company, problem and deadline. Do not land it on the home page.
Counting a real enquiry
Count scoping calls held, not forms received. Then mark proposal sent and signed, and compare the engagement fee with what that problem's campaign cost.

Who it is for

This is written for these business consultants.

  • Independent management consultants
  • Boutique strategy and operations consulting firms
  • Family business and succession consultants
  • Business growth and turnaround consultants for SMEs
  • Lean, Six Sigma and process improvement consultants
  • ISO, ZED and quality certification consultants
  • Startup, fundraising and business plan advisers
  • HR and organisation design consultants
  • Export, import and market entry advisers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What should a small consulting practice spend on Google Ads?
Little, and only on terms you can win, such as the standard you certify. We set the daily cap against what one engagement is worth to you.
Should we bid on a rival consultant's firm name?
No. Your buyer is deciding whether to trust one person, and an advert sitting on top of the name they were referred to reads as desperate.
Should the advert offer a free first meeting?
Offer a short scoping call and say what it covers, so the owner knows it is not a sales visit. A vague free meeting draws people who want advice for nothing. The form's deadline and company fields help you decide who to call first.
Should a consultant bid on their own name?
Yes, in a small campaign. Owners told about you by a client or a peer often search your name, and an aggregator or rival can appear first. Keep it cheap and separate from the problem searches.
How can we market our work if every client is confidential?
Describe the problem and the approach without the name. For example, an account of how an auto component supplier fixed its costing is useful proof with no name attached. Some clients will also agree to be named once asked properly.
Should a consultant specialise or stay general?
Specialise in how you are presented, even if you take broader work. Owners search for their problem, and a consultant known for one thing gets referred more often than one who does everything.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for business consultants.

All articles

More for business consultants

Everything else we would do for you.

Or start from the overview: sales and marketing for business consultants.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need