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Business consultants · Digital marketing

Decide where the partner's few spare hours go every month.

Digital marketing for a consulting practice is the plan that decides which channels earn the partner's limited time: the website, LinkedIn, articles, the association talk and the occasional advert. GullySales writes that plan around your engagement calendar and reports it against the enquiry baseline recorded before work starts.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of business consultants at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for business consultants

Sales and marketing for business consultants, the overview.

Last updated 5 Oct 2026.

For business consultants

Where it usually goes wrong, and what we would do.

  • “The delivery months are when the pipeline goes quiet”

    The partner sells in January, delivers until April and finds an empty diary in May. One article and a few posts held through the delivery months close that gap.

  • “A neglected website undoes a good referral”

    An owner told to look you up finds a 2019 copyright line and a blog that stopped after four posts. A consultant is judged hardest on their own marketing.

  • “Channels earn their place in hours, not in rupees”

    An advert costs money you can budget for. An article costs a Sunday the partner will not get back, so the plan states the hours you can honestly give.

What we do

What we deliver for business consultants.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan written in the partner's hours, not in rupees

    How many hours a month the practice can honestly give, and what fits inside them once delivery is accounted for.

    Result: The plan survives a month on a client site.

  2. Work drafted ahead of the delivery months

    Articles and posts written during the selling months and scheduled to appear while you are on site, so January's effort covers April.

    Result: May is not empty because January was busy.

  3. The website's stale corners fixed first

    The old copyright line, the blog that stopped after four posts, the team page with somebody who left, and a contact form nobody has tested.

    Result: The owner who was told to look you up sees a practice that is working.

  4. One channel dropped, with the reasoning written down

    A check of which channels any client has ever mentioned, and an honest decision about what goes and where those hours move.

    Result: You stop keeping a channel out of guilt.

  5. Reporting on the steps before a signature

    First meetings held, proposals sent and the source of each enquiry, reported against the baseline recorded before work starts, because an engagement takes months to close.

    Result: You can judge the marketing without waiting for the contract.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where a consultant starts

A consultant starts by naming the one problem the practice solves and for which kind of owner.

A one-line statement of the problem
Write who you help and what you fix, then put it at the top of the site and LinkedIn. Test it on three clients.
Website corners that are stale
Update the About page, the services list and any dated pages first. Add a contact form asking the size of the business and the issue.
Readable cases without names
Describe the problem, what you did and what changed, with the client's permission and without naming them where needed.
An article or talk for one audience
Write or speak on one problem for one group, such as an association of manufacturers. Record who asked for a meeting afterwards.
Referrer list
List the CAs, bankers and lawyers who send work, and tell each what you want more of. Note each referral.
What to leave until later
Leave paid search and several social channels until the statement, cases and referrer routine exist. A partner's hours are the limit, not the budget.

Who it is for

This is written for these business consultants.

  • Independent management consultants
  • Boutique strategy and operations consulting firms
  • Family business and succession consultants
  • Business growth and turnaround consultants for SMEs
  • Lean, Six Sigma and process improvement consultants
  • ISO, ZED and quality certification consultants
  • Startup, fundraising and business plan advisers
  • HR and organisation design consultants
  • Export, import and market entry advisers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are two people. Which channel should we drop?
The one no client has ever mentioned. For most practices that is Instagram and the newsletter, and those hours move to posts under the partner's name.
How do we know any of this works when engagements take months to sign?
Count the steps before the signature. First meetings held, proposals sent and the source of each enquiry show movement well before any engagement signs, and we set them against the baseline recorded before work starts.
How long should we wait before writing off a channel?
Judge a channel on the steps before a signature: meetings asked for, proposals sent, referrals made. Because engagements take months, a channel with no meetings after a fair run, given your own sales cycle, is the one to drop. Write down why.
Can we use client names if the work was confidential?
Not without written permission. Describe the type of business, the problem and the outcome in general terms, or ask the client to allow a short quote. A confidentiality clause in the contract overrides marketing wishes, so check it first.
How can we market our work if every client is confidential?
Describe the problem and the approach without the name. For example, an account of how an auto component supplier fixed its costing is useful proof with no name attached. Some clients will also agree to be named once asked properly.
Should a consultant specialise or stay general?
Specialise in how you are presented, even if you take broader work. Owners search for their problem, and a consultant known for one thing gets referred more often than one who does everything.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for business consultants.

All articles

More for business consultants

Everything else we would do for you.

Or start from the overview: sales and marketing for business consultants.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need