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Residential architects · Social media

Let a saved house picture lead a family back to your practice.

Social media for a residential architect is mostly Instagram and Pinterest, where families save houses long before they hire anyone. GullySales works on posts that carry the plot size and brief, so a saved picture can be traced to you.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of architecture firms at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for residential architects

Sales and marketing for residential architects, the overview.

Last updated 18 Oct 2026.

For residential architects

Where it usually goes wrong, and what we would do.

  • “Families save pictures and forget who made them”

    A couple builds a folder of forty houses and later cannot say which architect designed which. A post with the plot size, the brief and your name in the caption gives the saved picture an owner and a reason to be remembered.

  • “Pretty photographs without a story look like stock”

    Architect feeds show interiors in perfect light. A family with a modest budget scrolls past, assuming it is out of reach. Showing the plot, the brief and the way the house fits the street tells them whether it relates to their site.

  • “The family has to agree before anything is posted”

    A house is a private home. A post that shows the street, the gate or the family without asking breaks trust, and the client hears about it from a neighbour. Written permission, and a choice about what stays out of frame, protects the relationship.

What we do

What we deliver for residential architects.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. House-story posts

    One finished house at a time, shown room by room with the brief the family gave, posted from your own account with their written agreement.

    Result: Each post names the plot size and links to the house page.

  2. Pinterest boards by plot size and style

    Boards organised for how families search, such as compact urban houses or courtyard homes, each pin leading to a house page.

    Result: A saved pin has a route back to your site.

  3. Behind-the-drawing content

    Short posts on a site visit, a section drawing explained or a material chosen, showing how you think.

    Result: A plot owner sees how you work before the first meeting.

  4. Permission and privacy checklist

    A written consent step for photographs, captions and location, kept with each project file.

    Result: Nothing is posted without a recorded yes.

  5. Enquiry routing from profiles

    A single message link and a short reply routine so a comment becomes a conversation on WhatsApp.

    Result: Social enquiries are logged with the post that prompted them.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these residential architects.

  • Independent architects designing individual houses on owned plots
  • Practices working on gated-community villas and farmhouses
  • Architects for apartment renovation and home redesign
  • Studios specialising in compact urban houses on 20 by 30 and 30 by 40 sites
  • Architects who take on vernacular and sustainable homes
  • Design-and-build practices that also supervise construction
  • Architects serving non-resident Indian families building at home
  • Small practices that work with a single partner and one site engineer

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters for an architect?
Instagram for browsing and Pinterest for saving are the starting points for house design. Choose where your clients already look, and check each platform's current rules for business accounts.
Can we post a client's house without asking?
No. Get the family's written permission for the photographs, the caption and any location detail, and leave the street and the gate out unless they agree.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for residential architects

Everything else we would do for you.

Closest to this: content and social

Also for residential architects

Or start from the overview: sales and marketing for residential architects.

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