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Modular kitchen companies · CRM

Keep every 3D design, quote and advance in one record the whole showroom can read.

A CRM for a kitchen company is one place where each family's enquiry, site measurement, design version, quote and advance is recorded against a name. GullySales sets up the stages, the fields and the reminders so a design shared on Saturday does not disappear by Monday.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of modular kitchen companies at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for modular kitchen companies

Sales and marketing for modular kitchen companies, the overview.

Last updated 5 Oct 2026.

For modular kitchen companies

Where it usually goes wrong, and what we would do.

  • “A design sent on WhatsApp lives on one phone”

    The designer shares a 3D render from a personal number and the conversation sits there. When that person is on leave or leaves the firm, nobody knows the family was promised a revised layout.

  • “Revision after revision loses the version history”

    A family asks for the sink to move, then the chimney, then the colour. Without a record of which version went with which quote, the final price and the final drawing stop matching.

  • “The record has to carry the possession date”

    A family without a handover date is browsing; a family with keys next month is a buyer. The date, the tower and the builder belong in the record because they set how hard to follow up.

  • “Designer-sourced and walk-in orders need different tracking”

    A designer-led kitchen has a drawing owner, a site team and a payment chain, while a walk-in family has one decision group. One pipeline can serve both only when the source is a field you can sort on.

What we do

What we deliver for modular kitchen companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Stages that match a kitchen sale

    Enquiry, site measurement, 3D design shared, quote sent, revision, advance received, factory, installation.

    Result: Everyone reads the same status for a family.

  2. Design and quote versions attached to the record

    A place to attach each render and the matching quote, with a note on what changed.

    Result: The signed price and the signed drawing can be matched.

  3. Source and possession fields

    Fields for how the family arrived, the apartment project, the handover date and the designer, if any.

    Result: You can see which towers and which designers are bringing orders.

  4. Reminders on shared designs

    A task is created when a design is shared and stays open until a call is logged.

    Result: No shared design is left without a recorded follow-up.

  5. Handover to the installation team

    A summary the factory and the fitting team can open: measurements, finishes, hardware and the family's sticking points.

    Result: Site staff stop calling the showroom to ask what was agreed.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Fields worth keeping

What a kitchen showroom writes down so a design and its price stay matched.

Possession date and tower
Filled by the designer at the first visit. It sets how hard to follow up, since keys next month means a buyer and no date means a browser.
Design version and quote number
Set by whoever shares the render. It lets the final price and final drawing be matched when the sink or chimney has moved more than once.
Source: walk-in, designer or builder
Filled at first contact. A designer-led kitchen has a drawing owner and a payment chain, and this field keeps the two pipelines apart.
Who attended the visit
Typed by the host after each visit. It records which relatives were present, so the next call answers the person who asked.
Appliance list received
Ticked by the designer once the family sends it. Cut-outs and chimney positions cannot be drawn without it, so it gates the quote.
Advance paid and factory stage
Updated by the coordinator. Anyone can then answer a worried family between advance and fitting without searching a personal phone.

Who it is for

This is written for these modular kitchen companies.

  • Modular kitchen showrooms and studios
  • Kitchen and wardrobe manufacturers with their own factory
  • Franchise showrooms of national kitchen brands
  • Imported and premium German or Italian kitchen dealers
  • Kitchen companies working mainly through interior designers
  • Builder-tied kitchen vendors for apartment projects
  • Stainless steel and commercial kitchen fabricators
  • Kitchen renovation specialists for older homes

Not for

It is not the right fit if.

  • Nobody at the showroom will type in a visit after a busy Sunday, so the record would stay empty.
  • Designs still leave from personal phones and the firm will not change that, so the tool would show half the enquiries.

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We sit with the people who sell and write down how a deal moves from enquiry to payment, including where it stalls.

  2. 2

    Agree stages, fields and owners

    Each stage gets a name your team already uses and a proof that the deal has left it. We agree which fields are required at which stage, and who may change what.

  3. 3

    Build on a copy

    Pipeline, fields and views are built on a trial copy where the CRM offers one, or in a separate pipeline where the plan allows. Live work stays untouched.

  4. 4

    Connect channels, then switch on automations

    Channels are connected first. Each automation is then switched on separately, so a misfiring rule is easy to find.

  5. 5

    Test with real deals

    The people who will use the CRM run open deals through it. Gaps are fixed before the whole team switches over.

  6. 6

    Switch over and trim

    Once real use shows which fields stay empty and which stages nobody uses, those are cut and the handover record is updated.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is a spreadsheet enough for a small showroom?
It works while one or two people handle every family. Once designs, quotes and installations pass through several hands, a CRM with reminders stops promises being lost. We set up whichever tool your team will actually open.
Which CRM tool should we use?
One that your team will use daily and that works on a phone. Zoho CRM and LeadSquared are in ordinary use in India. We choose after seeing how your showroom and designers work, not before.
What happens to old enquiries that never signed?
We load them in, tag them by design stage and possession date, and sort out which are worth a call. Some will have signed elsewhere; the record says which, so you stop chasing them.
Who should be allowed to edit a quote once it is saved?
Only the designer who owns the enquiry and the showroom head. Save each revision as a new version rather than overwriting, because a family may point back to an earlier drawing long afterwards, when a shutter or a price is being argued about.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for modular kitchen companies.

All articles

More for modular kitchen companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for modular kitchen companies

Or start from the overview: sales and marketing for modular kitchen companies.

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