Modular kitchen companies · Social media

The reel travels and the buyer lives four kilometres away.

Social media for a kitchen company sells a finished kitchen in a building people recognise, not a shutter in close-up. GullySales plans the shoot after every installation, writes captions naming the locality and the layout, and moves the comment asking for a rate into a showroom appointment.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of modular kitchen companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for modular kitchen companies

Sales and marketing for modular kitchen companies, the overview.

Last updated 5 Oct 2026.

For modular kitchen companies

Where it usually goes wrong, and what we would do.

“A reel with no locality is a reel for another city”
Kitchen videos travel well and the messages arrive from places you cannot install in. The project name or the area in the caption turns views into visits.
“Photograph the kitchen before the family moves in”
Once the vessels and the mixer are out, the kitchen photographs badly and the family is less willing. The shoot belongs in the two days between handover and shifting.
“Answering the rate in public is a trap”
A figure under a reel is read without the carpet area or the material behind it, and quoted back at you later. Reply in the message with a range and a showroom slot.
“Designers watch quietly and never comment”
A practice forms its view of your finishing from the same posts and leaves no trace. Show what they check: edge banding, shadow gaps, corner mechanisms.

What we do

What we deliver for modular kitchen companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A shoot slot inside the installation schedule
Two hours booked between snag closing and the family shifting in, with the angles, the lighting and the clips to capture written down.
Result: Every finished kitchen produces something to post.
Captions carrying locality, layout and size
The project or area, the layout, the carpet area and the finish in every caption, with the booking link in the profile.
Result: Viewers nearby see a kitchen made for a flat like theirs.
Paid reach limited to the belt you install in
Boosts set to the localities with handovers now, behind the two or three posts that already earned attention.
Result: The budget follows families who can reach your showroom.
A reply routine for rate comments
A saved answer giving the starting range and offering a showroom slot, used in messages rather than under the post.
Result: The comment becomes an appointment.
Detail posts aimed at design practices
Close work on edge banding, shadow gaps, corner mechanisms and carcass joints, posted for the people watching without commenting.
Result: Designers see a standard they can risk a client on.
Written consent for every home filmed
Permission taken at handover before a flat is photographed, with the flat number kept out of the caption.
Result: Nobody objects once the post is up.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where kitchen buyers look, and what to post for each.

Instagram reels of an installed kitchen: Show one kitchen with its layout, such as L-shaped, parallel or U, the carcass and shutter material and the hardware brand. Name the building or locality in the caption.
Facebook groups for new apartment projects: Join resident groups of the project where you are installing. Be useful: answer a measurement or material question. Read the rules on business posts first.
Pinterest boards by layout and finish: Pin finished kitchens by layout and shutter finish, linked to a project page. Buyers arrive with a pin and a question.
YouTube walkthrough of a finished kitchen: Open drawers, corner units and the chimney position on camera. Interior designers send the link to clients who need to see the fittings.
WhatsApp status for showroom visitors: Post installation-day photographs for families who visited and did not sign. They see work in progress, which is more convincing than a render.
What not to post: Do not post a 3D render as a built kitchen, or another maker's design. Label designs as designs, and keep nameplates and family photographs out of frame.

Who it is for

This is written for these modular kitchen companies.

Modular kitchen showrooms and studios
Kitchen and wardrobe manufacturers with their own factory
Franchise showrooms of national kitchen brands
Imported and premium German or Italian kitchen dealers
Kitchen companies working mainly through interior designers
Builder-tied kitchen vendors for apartment projects
Stainless steel and commercial kitchen fabricators
Kitchen renovation specialists for older homes

Not for

It is not the right fit if.

Families will not let their homes be filmed, and you hold no written consent to publish any kitchen.
No one can reply to the messages a reel brings, so views would end in unread inboxes.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Should we answer the how much comment in public?

Give a starting range and move it to messages. A single figure with no carpet area or material behind it comes back at you in a negotiation. What the person is really asking is whether you work in their building.

Is a professional shoot worth it for every kitchen?

For a handful a year, yes, and a steady phone covers the rest. Light matters more than the camera, so shoot in the morning before the family shifts in. One good set of photographs feeds the site, Maps, quotes and social.

Who should be on camera, the designer or the owner?

The designer who made the layout, if they agree. They can explain why the work triangle or storage was planned that way, which buyers respond to. The owner can appear for the story of the business. Keep the homeowner out of frame unless they ask to appear.

A homeowner asks us to take down the kitchen reel after posting. What do we do?

Remove it promptly and tell the homeowner it is done. It was their home, so the wish counts, even if consent was given earlier. Keep your written consent form for the record and add a line to it that the homeowner can withdraw. Do not argue or ask why.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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