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Solar installation companies · Lead generation

Book the survey while the homeowner is still collecting quotes.

Solar enquiries arrive in bursts and go cold in days, because the buyer asked three installers in the same week. GullySales writes the reply that goes out within the hour, the questions that sort a real roof from a curious one, and the follow-up that keeps a quote alive after the third meeting.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “The first surveyor on the roof usually gets the order”

    Not the cheapest quote. The one who climbed up, measured the shadow and explained the structure while the others were still replying.

  • “A photograph of the bill is worth a phone call”

    Ask for the last bill on WhatsApp and you can give an indicative size and range the same evening, which is what the buyer is actually asking for.

  • “A society enquiry is not a home enquiry”

    One member collects quotes for a committee that meets monthly, so it needs a different reply, a different document and a much longer follow-up.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A reply within the hour, with words already written

    A saved reply asking for the bill and the roof photograph, giving an indicative size band and offering two survey slots, used by whoever picks up the phone.

    Result: You are the installer who answered first.

  2. Four questions that qualify a roof

    Who owns the roof, the monthly bill, shade from a neighbouring building or water tank, and when they want it running, asked before a surveyor travels.

    Result: Survey time goes to roofs that can actually be built on.

  3. Survey slots booked and confirmed like appointments

    A diary with named engineers, a confirmation message the evening before and a rule for rescheduling, instead of a promise to come sometime this week.

    Result: Fewer wasted trips and fewer buyers left waiting.

  4. A separate path for society enquiries

    A route that captures the committee member's name, the meeting date and the number of flats, and sends the society document rather than a home quotation.

    Result: The member who collects quotes can argue your case.

  5. Two follow-up dates fixed when the quote is sent

    Both dates entered with the quote, along with the answers to the usual objections about panel brands, roof leaks and warranty, ready to send.

    Result: A quote that went quiet gets two more chances.

  6. One enquiry register with the source on every line

    Every call, form, WhatsApp message and electrician referral in one place, with the date, the source and the stage, reviewed together.

    Result: You can see where next summer's budget should go.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

Where a solar enquiry begins, and what to capture so the survey is booked once and to the right roof.

A photograph of the electricity bill on WhatsApp
Record the connected load, the units used, the DISCOM and the roof area free. A bill photo is the best first message, so reply with what size range it suggests and a survey slot.
A Google Maps or search call
Ask the pin code and whether the roof is owned. Log the listing or page they used. Callers here are often comparing installers, so offer the survey in the same call.
A Facebook or Instagram ad form
Tag the ad. Many fill the form casually, so call and ask the electricity bill amount before booking any visit. Count the lead only when a bill or a roof photograph arrives.
A subsidy or scheme portal enquiry
Record whether the person wants a full installation or only help with paperwork. Check the scheme's current rules before you promise anything, and tag the source separately.
A housing society committee
Write the society name, the committee contact, the common-area load and the date of the next general body meeting. Societies decide at meetings, so the next step falls just before one.
A neighbour or past customer
A customer's neighbour who has seen the panels is a warm lead. Record the old address beside the new one, and ask the first customer whether you may use his roof for a visit.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We get plenty of enquiries in summer and still miss our numbers. Why?
Usually the gap between enquiry and survey. Trace last April's enquiries and check how many were surveyed within three days. That number explains the year.
Are portal enquiries worth chasing?
Yes, but treat them as the start of a comparison, not a warm lead. The homeowner is looking at several registered vendors, so speed and a clear quote decide it.
An ad form lead and a phone call turned out to be the same household. Do we send two surveyors?
No. Match the phone number before booking, keep one survey per roof, and note both contacts on the one line. Two visits annoy the household, and your lead count should also show one household, not two.
Are leads from a solar lead aggregator worth buying?
Test with a small number and tag each. Aggregator leads are usually sold to several installers, so the first useful call wins. Judge them by surveys done and orders won, not by form counts, and check the seller's current terms on refunds.
Can you get us more PM Surya Ghar customers?
We can make you easier to find and choose once a homeowner has applied. A homeowner scrolling the vendor list will usually search your name next, and your page and Maps reviews decide the call. The scheme's rules and approvals stay with the portal and your DISCOM.
Our enquiries only come in summer. Can that change?
Partly. Starting campaigns before bills rise spreads the surveys out, and the monsoon is the right time for maintenance and upgrade offers to past customers. Solar demand will always be seasonal, so the plan works with it rather than against it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need