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Solar installation companies · Social media

Put last week's rooftop into the apartment group that is still deciding.

Rooftop solar spreads by sight and by word of mouth in local groups, which makes a steady stream of finished installations the most useful thing you can post. GullySales builds the commissioning post routine, prepares what a committee member can forward, and sets the rule on savings claims before anything goes out.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “The apartment group decides before the committee meets”

    One resident posts a photograph of a neighbour's roof and asks who did it. That thread is worth more than a month of advertising.

  • “Generation figures beat promises”

    A screenshot from the monitoring app showing what a real system produced last month, shared with the owner's permission, settles arguments about output.

  • “A savings claim has to come from your own estimate”

    Numbers invented for a post become the number a customer holds you to when his bill arrives.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A commissioning post for every system switched on

    One photograph, the size, the area and the kind of roof, published within the week, with the customer's permission recorded before posting.

    Result: Your page shows work happening continuously.

  2. A forwarding kit for the committee member

    Two images, a short paragraph and the society document packaged so the resident arguing your case can paste it into the building group.

    Result: Your case is made in a group you cannot join.

  3. A rule for any number in a post

    Generation and savings figures used only from your own estimates or a customer's actual monitoring data, with the source noted and the customer's consent taken.

    Result: Nothing you publish comes back at handover.

  4. Local-language posts where the buyers are

    Kannada or the local language for farm pump and small-town audiences, written properly rather than translated word for word from English.

    Result: The message reads as though it was written for them.

  5. A small budget behind the posts that work

    The best commissioning clip promoted to nearby pin codes and to the areas where you want more roofs, rather than boosting everything equally.

    Result: Your proof is seen by people with similar houses.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where rooftop solar buyers look, and what to post on each.

WhatsApp status and residents' groups
Post each commissioning with the system size in kW, the locality and a photograph of the inverter display. Ask for a site survey from anyone interested, and let satisfied owners forward it to neighbours.
Facebook local groups in the local language
Write the post in Kannada, Tamil, Hindi or Telugu as suits the town, and show the finished roof. Respect group rules on promotion. The action is a call for a roof visit.
Instagram reels of installation day
Film mounting, wiring and the switch-on, ending on the inverter display. People forward these to family. The action is to send the electricity bill for a feasibility check.
YouTube explainers on applying
Walk through what happens after a household applies for PM Surya Ghar, in the order the portal currently shows. Say plainly that rules change and to check the portal. The action is to book a survey.
LinkedIn for factory and plant heads
Post a commercial rooftop in kWp, the roof type, who approved the design, and what the plant team had to arrange. The action is to send a bill and roof drawing for feasibility.
What not to post
Savings figures, payback claims, subsidy amounts, another company's installation photographs, and any roof you have no permission to show.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we post a customer's roof without asking?
Ask, and take it in writing at handover. Most owners agree and some will record a line about the crew, which is worth more than the photograph.
Is a drone shot worth the cost?
For a large society or a factory roof, yes, because the scale is the argument. For a home rooftop a good ground photograph does the same job.
A customer posts in a group that their generation is low. Do we reply there?
Reply once in public, politely, and ask for a few details by message. Do not argue or give a technical explanation in a crowded thread. Then check the system, the inverter log and shading, and write down what was found and fixed.
Can we post that a customer received the subsidy?
Only as a plain statement from that customer with their consent, and avoid amounts. Subsidy rules and processing change, so do not suggest every customer will receive it. Direct readers to the official portal for what applies to them today.
Can you get us more PM Surya Ghar customers?
We can make you easier to find and choose once a homeowner has applied. A homeowner scrolling the vendor list will usually search your name next, and your page and Maps reviews decide the call. The scheme's rules and approvals stay with the portal and your DISCOM.
Our enquiries only come in summer. Can that change?
Partly. Starting campaigns before bills rise spreads the surveys out, and the monsoon is the right time for maintenance and upgrade offers to past customers. Solar demand will always be seasonal, so the plan works with it rather than against it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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