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Solar installation companies · Digital marketing

Spread a year of marketing across a trade that lives in four months.

Solar demand is seasonal, and most installers spend everything in the rush and nothing in the rains. GullySales writes the year as a plan: build before the bills rise, sell societies and commercial roofs when homes go quiet, and report on surveys and orders rather than on enquiry counts.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “The monsoon is your selling season for the other buyers”

    Committees meet through the rains and factories plan the next financial year. Only the homeowner disappears.

  • “Enquiry numbers flatter a solar business”

    Two hundred summer enquiries and forty surveys is a worse month than eighty enquiries and sixty surveys, and only one of those numbers is usually reported.

  • “The work has to survive site season”

    When every engineer is on a roof, marketing stops unless one person owns it and the hour is fixed before the day starts.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan written around the season

    What runs before summer, what runs during it, and what carries the monsoon, with the residential and commercial budgets separated and the things you are not doing listed.

    Result: The quiet months have work planned for them.

  2. The monsoon programme for past and commercial customers

    Panel cleaning and inspection offers to installed customers, committee outreach and factory roof proposals, prepared in advance for the weeks home enquiries fall away.

    Result: The crew and the sales team stay occupied.

  3. One person accountable, with the hour blocked

    A named owner for the website, the advertising and the follow-up records, with a fixed slot agreed with you at the start of the engagement.

    Result: The work continues during the busiest weeks.

  4. One funnel measured end to end

    Enquiries, surveys done, quotes sent, orders signed and the value of each, by source and by system type, reported against the baseline.

    Result: You find the stage where the orders are really lost.

  5. A season-end review of every channel

    After the rush, a written look at what each channel cost and what it produced, with a decision to keep, change or drop it before the next cycle starts.

    Result: Next summer's money goes where this summer's orders came from.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for installers

Show finished roofs and follow every quote, before the season brings the rush.

A page for each buyer
Write separate pages for homes, housing societies and factories, giving the capacity bands you install and how the process runs. Record the page behind each enquiry.
A Maps listing with installed roofs
Add photographs of completed rooftops with the system size in the caption, and list the areas you serve. Count calls and direction requests.
A quote record
Enter each quote with system size, date, follow-up dates and the reason if it is lost. A repeating reason shows what to fix in the quote.
The subsidy and net metering steps in plain words
Explain the sequence for a home or society and point to the official portal. Check the scheme's current rules before publishing and update the page when they change.
An installed-customer list
Record each installed customer with date and system. Use it for maintenance contacts and for asking neighbours' referrals.
What to leave until later
Paid reach in the rush, brand video and broad social ads can wait until quotes are being tracked end to end.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we stop advertising in the monsoon?
Cut the home campaigns and keep a small commercial and society spend running. Those buyers decide slowly, so reaching them in the rains means orders in the dry months.
How do we judge this within one season?
By surveys booked and the days between enquiry and survey, both visible within weeks. Orders follow, but those two numbers tell you early whether it is working.
A customer wants the quote only on WhatsApp. Is that fine?
Yes, if it is complete: system size, panel and inverter make, what is included, payment stages and warranty. Keep a copy in the quote record with the date. A thin message gets compared on price alone.
How do I tell which ad brought a housing society?
Societies decide by committee, so the first visitor is rarely the signer. Record the contact's role, the source and the committee meeting date on each society lead. When the order comes, trace it through that record, not through the last click.
Can you get us more PM Surya Ghar customers?
We can make you easier to find and choose once a homeowner has applied. A homeowner scrolling the vendor list will usually search your name next, and your page and Maps reviews decide the call. The scheme's rules and approvals stay with the portal and your DISCOM.
Our enquiries only come in summer. Can that change?
Partly. Starting campaigns before bills rise spreads the surveys out, and the monsoon is the right time for maintenance and upgrade offers to past customers. Solar demand will always be seasonal, so the plan works with it rather than against it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need