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Solar installation companies · Pay per click advertising

Buy summer enquiries at a rate your survey team can keep up with.

Paid search is how a solar installer catches the weeks when bills rise and everyone asks at once. GullySales runs separate campaigns for home and commercial roofs, puts the qualifying questions inside the form, and paces the budget so surveys do not pile up beyond what your team can visit.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of solar installation companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for solar installation companies

Sales and marketing for solar installation companies, the overview.

Last updated 5 Oct 2026.

For solar installation companies

Where it usually goes wrong, and what we would do.

  • “Enquiries you cannot survey this week are enquiries lost”

    A homeowner comparing three installers will not wait ten days for your engineer, so the budget is set by survey capacity.

  • “Half the clicks want a dealership, not a rooftop”

    Franchise seekers, panel traders and people looking up wholesale rates per watt all arrive through the same words.

  • “One question sorts the buyers”

    Ask the monthly bill amount and whether they own the roof, and the serious enquiry separates itself from the tenant browsing at midnight.

What we do

What we deliver for solar installation companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Home and commercial campaigns kept apart

    One campaign for rooftop homes and societies, another for factory and institutional roofs, each with its own budget, words and landing page.

    Result: A factory enquiry stops costing you home-rooftop clicks.

  2. A form that asks bill, roof and pin code

    Four fields on the landing page covering the monthly bill, whether the roof is owned or rented, the area and a phone number.

    Result: The survey team knows who to call first.

  3. A negative list for the trade and the curious

    Dealership, franchise, distributor, panel manufacturer, job, subsidy status check and portal login, added before launch and reviewed from the search terms.

    Result: The budget stays on people with a roof.

  4. Budget paced across the season

    Spend raised in the weeks before bills peak, held steady through the rush and cut back when the survey diary is full, rather than spent evenly all year.

    Result: You buy enquiries when you can still serve them.

  5. Adverts that carry the subsidy line correctly

    Ad text describing the scheme as a fact and never as a discount you are handing out, with the claim checked against the current rules before it runs.

    Result: You attract the interest without promising anything you cannot.

  6. Reporting in surveys, not in leads

    Cost per enquiry, per survey booked, per quote sent and per order signed by campaign, measured against the baseline.

    Result: You know what a signed rooftop cost in advertising.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a solar installer, and the ones to keep out.

Home rooftop and cost searches, such as 3kW solar system for home
Bid. Someone who names a system size is pricing a purchase. Explain on the page what decides the quote, such as the roof, the load and the meter, and ask for the bill instead of printing a rate.
Scheme searches, such as rooftop solar subsidy for home
Bid on installation intent only. State the scheme only as its current rules say, and link to the official page rather than quoting amounts. Block status check and portal login searches.
Society and commercial searches, such as solar for apartment society
Bid in separate campaigns. These sales are longer, and the form should ask the roof area, the connected load and who approves. A society needs a page it can show its committee.
Panel, inverter and trade searches, such as solar panel distributor
Block unless you also supply. Add solar jobs, dealership and franchise words, since each is a person who wants to sell, work or buy at trade rates, not install.
Where the click lands
Send the click to a page for that customer type with a short form for the electricity bill, the roof type and the pin code. Keep it short, because a home owner will not fill many fields.
Counting a real enquiry
Count a form with a bill and a pin code, or a call that books a site survey. A call asking only about subsidy status or a portal problem is not an enquiry, and should be logged as one.

Who it is for

This is written for these solar installation companies.

  • Residential rooftop installers working with the PM Surya Ghar scheme
  • Housing society and apartment rooftop specialists
  • Commercial and industrial (C&I) rooftop EPC companies
  • Ground-mounted and open access solar developers
  • Solar water heater and solar pump dealers
  • Off-grid and hybrid systems with battery storage
  • Brand-authorised solar dealers and franchisees
  • Operations and maintenance and panel cleaning services

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our cost per enquiry triples in April. Is that normal?
Yes, everyone bids at once. The answer is to start in February when clicks are cheaper, and to keep spending in the monsoon for societies and commercial roofs.
Should we advertise a price per kilowatt?
Advertise a band and say what changes it. A single low number brings buyers who will leave you for anyone quoting a rupee less.
What do we do with enquiries from flats that have no roof access?
Ask on the form whether the roof or terrace is owned or shared. If it is shared, say plainly that a society approval is needed and offer a society page. Do not spend a survey visit on a roof that cannot be used.
Should we advertise battery and hybrid systems?
Only if you install them and can explain the load they support. Searches for battery backup come from people with outage problems, not bill problems, so give them a separate page and advert.
Can you get us more PM Surya Ghar customers?
We can make you easier to find and choose once a homeowner has applied. A homeowner scrolling the vendor list will usually search your name next, and your page and Maps reviews decide the call. The scheme's rules and approvals stay with the portal and your DISCOM.
Our enquiries only come in summer. Can that change?
Partly. Starting campaigns before bills rise spreads the surveys out, and the monsoon is the right time for maintenance and upgrade offers to past customers. Solar demand will always be seasonal, so the plan works with it rather than against it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for solar installation companies.

All articles

More for solar installation companies

Everything else we would do for you.

Or start from the overview: sales and marketing for solar installation companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need