Bakeries · Social media
Post the cake, the price and the way to order, in that order.
Social media management for a bakery means a posting calendar of cakes by occasion, with the price and ordering steps in every post. GullySales plans the calendar around your festival and order seasons, shoots or edits the photos, and tracks which posts bring a WhatsApp enquiry.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For bakeries
Where it usually goes wrong, and what we would do.
“Every post carries a price and a way to order”
A cake photo with no price or ordering link sends an interested customer elsewhere.
“Stories carry same-day availability”
A story showing today's leftover stock or tomorrow's open slots catches orders a permanent post would not.
“Customer photos replace half the studio shoots”
A customer's own photo of a delivered cake, shared back with permission, reads as more trustworthy than a studio shot.
What we do
What we deliver for bakeries.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Posting calendar tied to festival seasons
A calendar planning what to post on Instagram and the Business Profile around birthdays, weddings and festival seasons.
Result: Posts go up ahead of when customers are actually deciding.
Price and ordering step on every post
A consistent format carrying the price range and the WhatsApp link to order, attached to every cake photo posted.
Result: An interested customer can order without asking basic questions first.
Same-day availability stories
A simple routine for posting today's leftover stock or tomorrow's open slots as a story on Instagram.
Result: Last-minute customers find out what is actually available right now.
Customer photo collection with permission
A short message asking customers for a photo of their delivered cake, and permission to reshare it on the bakery's page.
Result: The feed fills with real cakes without another studio shoot.
Report on posts that led to an enquiry
A report showing which posts brought a WhatsApp order enquiry, measured against the baseline set before work started.
Result: The owner sees which kind of post is worth repeating.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where a family looks for a cake, and what a bakery should post in each place.
- Instagram reels of a cake being finished
- Film the piping, the cut and the cake going into the box. The cake finished in front of the viewer sells better than a still. Ask them to send the date and weight on WhatsApp.
- WhatsApp Business catalogue and status
- Set up the catalogue by occasion, such as birthday, anniversary and festival boxes, and post cut-off dates on status. Ask the customer to send the date, the pincode and the flavour.
- Google Business Profile posts
- Post photographs of the counter, today's timings, your delivery area and festival cut-off dates. Someone searching for a cake near them reads this. The action wanted is a call or directions.
- Facebook and apartment groups
- Answer when a parent asks who makes a good eggless or sugar-free cake, within the group's rules, and say what the kitchen can actually do. The action is a WhatsApp message with the date.
- What not to post
- Another bakery's photographs, an eggless or sugar-free label the kitchen cannot keep to, a child's face or name without a parent's permission, or a cake you have not baked. Show your FSSAI licence number where the rules ask for it.
Who it is for
This is written for these bakeries.
- Neighbourhood bakeries and cake shops
- Home-based and cloud bakeries
- Bakery and confectionery chains
- Bread and artisan bakeries
- Wedding and event cake specialists
- Bakeries supplying cafes and hotels
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform matters most for a bakery?
Who should manage this day to day?
A customer sent a photo of another bakery's cake. Can we copy it and post ours?
Can we post a cake made for a customer's child?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for bakeries.
6 min read · 25 Jun 2026How to increase cafe sales: fill the quiet hours and raise the billCafe sales grow in four ways: more visits from regulars, a higher bill per table, busier quiet hours, and new customers from Maps. Work on them in that order.
6 min read · 8 Jul 2026Email marketing tips for cafes and baristasEmail marketing tips for baristas and cafe owners: most customers never gave you an address, so the list is small. Here is what is worth sending to it, and what is not.
6 min read · 9 Jun 2026How to increase bakery sales beyond the walk-in counterTake custom cake orders properly on WhatsApp, be found on Maps for birthday cakes, sell to offices in bulk, and bring regulars back with a reason to visit.
More for bakeries
Everything else we would do for you.
Closest to this: content and social
Also for bakeries
Or start from the overview: sales and marketing for bakeries.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.