Bakeries · WhatsApp marketing
Agree the design, the price and the date in one chat.
WhatsApp is where a bakery's custom orders are actually agreed, with reference pictures going one way and your own cakes going the other. GullySales sets up the business account, builds the catalogue of what you bake, and writes the replies so an evening enquiry is answered first.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For bakeries
Where it usually goes wrong, and what we would do.
“The order is negotiated in pictures, both ways”
A customer sends a photograph they found online and you send back the nearest cake you have actually baked, with a price beside it. A catalogue that cannot answer with a picture loses the order.
“Broadcasts kill a bakery list faster than anything else”
Nobody wants a daily croissant photograph. Two or three messages a year, timed to that person's own occasion or to Diwali, keeps the number worth having.
“Nine at night is the busiest hour for cake enquiries”
Parents message once the children are asleep. A greeting that states the price range and how much notice a custom cake needs does more at that hour than anyone typing.
What we do
What we deliver for bakeries.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
WhatsApp Business set up with a catalogue you can bake today
Cakes, hampers and daily items listed with weight, flavour and a price range, using photographs of your own work rather than stock pictures.
Result: A customer browses before messaging and arrives with a design and a budget.
An away message that answers the three questions everyone asks
Price range, eggless availability and how many days' notice a custom cake needs, sent automatically outside shop hours.
Result: A nine o'clock enquiry gets an answer before anyone opens the phone.
Ready replies for the design, quote and advance steps
Written responses for sending a quote, confirming a design against a reference photograph, and asking for the advance with the payment details attached.
Result: The same enquiry is handled the same way whoever picks up the phone.
Consent recorded before anyone joins a list
A recorded yes at the point of order and an easy way to stop, kept against the customer's number.
Result: Your number stays out of the blocked and reported pile.
A handful of occasion broadcasts instead of a weekly one
Hampers before Diwali and Christmas, the wedding-season dessert menu, and the individual birthday reminder, and nothing else.
Result: People still open your messages a year later.
Chat enquiries and orders counted against the baseline
How many chats arrived, how fast they were answered and how many became a paid order, measured against the baseline taken before work started.
Result: You can see what the chat window is actually worth.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
Settle these before the first custom cake order is taken on chat.
- The Business app on the shop number
- Use the number printed on your boxes and Google profile, kept on the phone of whoever opens the shop. A cake agreed on a baker's personal phone leaves with the baker.
- Consent when the advance is taken
- When a customer pays an advance for a custom cake, ask whether you may send occasion reminders, and note the occasion and month. A list built only from order slips is not consent.
- A catalogue of what the oven can do
- List only what the kitchen can bake, with weight options and egg or eggless marked. Take items down in festival week when the kitchen is full, so a customer never orders what you cannot make.
- Messages you start long after the last chat
- A birthday reminder sent months after the customer last wrote is business-initiated and may need an approved template. Check WhatsApp's current business policy and pricing before planning it.
- Reference pictures and branded designs
- Save the customer's reference picture with the order and agree in the chat what you will not copy, such as a branded character. Say it before the advance, not at delivery.
- Your food licence on the profile
- If you hold an FSSAI licence, show its number on the business profile or the catalogue. Food-business display rules change, so check the current requirements with your own adviser.
Who it is for
This is written for these bakeries.
- Neighbourhood bakeries and cake shops
- Home-based and cloud bakeries
- Bakery and confectionery chains
- Bread and artisan bakeries
- Wedding and event cake specialists
- Bakeries supplying cafes and hotels
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we use a personal number or the Business app?
Is it worth paying for the WhatsApp Business API?
A customer wants to cancel a cake after paying the advance. Should the terms be in the chat?
Can we post the festival order cut-off on WhatsApp status?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for bakeries.
6 min read · 8 Jul 2026Email marketing tips for cafes and baristasEmail marketing tips for baristas and cafe owners: most customers never gave you an address, so the list is small. Here is what is worth sending to it, and what is not.
6 min read · 9 Jun 2026How to increase bakery sales beyond the walk-in counterTake custom cake orders properly on WhatsApp, be found on Maps for birthday cakes, sell to offices in bulk, and bring regulars back with a reason to visit.
5 min read · 11 Mar 2026Using WhatsApp catalogues and broadcast lists for repeat shoppersHow a retail shop builds a WhatsApp list people agree to join, what to put in the catalogue, and what to send so repeat shoppers keep reading instead of muting you.
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Everything else we would do for you.
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Or start from the overview: sales and marketing for bakeries.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.