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Inverter, UPS and generator dealers · CRM

Every installation is a future battery sale, so the record has to remember each one.

A CRM for a power backup dealer is the single record of every enquiry, quote, installation and service visit, kept by customer and by product. GullySales sets up the fields, the stages and the habits so the record tells your team who to call next.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of inverter, ups and generator dealers at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for inverter, UPS and generator dealers

Sales and marketing for inverter, UPS and generator dealers, the overview.

Last updated 5 Oct 2026.

For inverter, UPS and generator dealers

Where it usually goes wrong, and what we would do.

  • “The battery date lives in nobody's memory”

    A customer bought a tubular battery and the shop knows the year only if the owner remembers. When the battery fails, the customer searches again and the replacement goes elsewhere. A date field and a reminder list turn memory into a call.

  • “Sizing details vanish with the staff member”

    The load, the inverter capacity and the battery count were discussed on a call and written on a slip. A new salesperson quotes the next order without them. Storing the load beside the customer lets any colleague continue the conversation.

  • “Generator quotes need a stage for each visit”

    A genset enquiry passes through site visit, load details, quotation, negotiation and order, with several contacts at the buyer. A single status of open or closed hides the quotes that stall at the site visit stage.

  • “A spreadsheet works until the season arrives”

    In an outage week, calls come faster than anyone can type. A record built for the counter, with a few fields and a phone-first screen, still gets filled when the shop is crowded.

What we do

What we deliver for inverter, UPS and generator dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Fields that match the trade

    Product, brand, capacity, battery type, installation date, warranty end and AMC status as plain fields on every customer.

    Result: Staff find a customer's battery and warranty in one look.

  2. Stages for home, UPS and generator sales

    Separate stage lists for quick home sales and long industrial quotes, so a genset quote is not lost among inverter calls.

    Result: Stalled quotes show up by stage.

  3. Battery and AMC due list

    A list built from installation dates and warranty ends, sorted by who is due to be called next.

    Result: The call list for the day is ready before the shop opens.

  4. Past installations loaded in

    Existing invoices and job cards entered once, cleaned for duplicates, and tagged by product and area.

    Result: The installed base is searchable instead of buried in files.

  5. A short entry routine for the counter

    A rule for what is typed at the counter and what is added later, with owners named for each step.

    Result: The record stays current in a busy week.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these inverter, UPS and generator dealers.

  • Home inverter and battery dealers
  • Online UPS dealers for offices, clinics and IT setups
  • Diesel and gas generator dealers
  • Solar hybrid inverter and battery dealers
  • Battery replacement and service centres
  • Generator rental and AMC providers
  • Industrial power backup and stabiliser suppliers
  • Multi-brand power backup stores

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need paid software?
No. A shared sheet with fixed fields can start the habit, and a dedicated CRM suits a team with several salespeople. We help you choose by how many people enter data, and we do not push a tool.
How do we get old customers into it?
From invoices, warranty cards and service slips. We organise them with you, remove duplicates and tag each with product and date. The list will be incomplete at first, and each new call fills the gaps.
Who should own the record?
One named person at the shop, who checks daily that new enquiries and installations are entered. Shared ownership leaves nobody owning it, so the habit breaks the first busy week.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for inverter, UPS and generator dealers.

All articles

More for inverter, UPS and generator dealers

Everything else we would do for you.

Closest to this: leads and follow-up

Also for inverter, UPS and generator dealers

Or start from the overview: sales and marketing for inverter, UPS and generator dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need