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Inverter, UPS and generator dealers · Pay per click advertising

Buy the clicks during the outage week, when the customer will pay today.

Pay-per-click (PPC) advertising for a power backup dealer buys attention in the weeks power cuts are on everyone's mind, and in the searches that carry a capacity. GullySales runs separate campaigns for home batteries and industrial sets, and lifts the budget when the outages start.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of inverter, ups and generator dealers at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for inverter, UPS and generator dealers

Sales and marketing for inverter, UPS and generator dealers, the overview.

Last updated 5 Oct 2026.

For inverter, UPS and generator dealers

Where it usually goes wrong, and what we would do.

  • “The decision is made during the power cut”

    A family that sat through three evenings without power searches that week, and an advertisement running in November reaches nobody in that state of mind.

  • “A battery click and a genset click are not worth the same”

    One leads to a sale of a few thousand rupees and the other to a quotation worth lakhs, so they cannot share a budget or a bid.

  • “Same-day installation is the thing to advertise”

    Buyers in an outage week choose on who can come today, so the advertisement should say the installation timing rather than the brand.

What we do

What we deliver for inverter, UPS and generator dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate campaigns for home, office and industrial

    Distinct campaigns for inverters and batteries, online UPS, and diesel gensets, each with its own words, bid and landing page.

    Result: Budget stops being spent on the cheapest clicks.

  2. Call-first ads in working hours

    Search ads with call buttons, running when someone is at the counter to answer, since an outage buyer rings rather than fills a form.

    Result: The urgent buyer reaches a person.

  3. Budget lifted around the outage season

    Spend raised from late February and through the monsoon weeks, and reduced in the quiet months.

    Result: The money is spent when people are buying.

  4. Negative keywords for repairs and jobs

    Searches for inverter repair, battery water, technician jobs and second-hand sets excluded where you do not want that work.

    Result: The budget stops paying for the wrong enquiry.

  5. Orders counted against spend by product

    Every ad enquiry logged with the product and whether it was installed, reported against the baseline taken at the start.

    Result: You know what a genset enquiry actually costs.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches made during a power cut, and the ones that cost a click and sell nothing.

Inverter and battery near me, plus 150Ah tubular battery price
Bid. A person in an outage wants a dealer who can deliver today. Name the battery size or inverter capacity in the advert, and show the area you deliver to, so the click is a buyer in range.
Genset and DG set for a shop, office or factory, by kVA
Bid, on its own campaign. The buyer is a business with a sizing question. Send the click to a page that asks the load, phase and site before it asks for the phone number.
Battery replacement and old battery exchange
Bid. This is the quickest sale you have, since the buyer already owns the inverter. Tell them what brand you stock and that you collect the old battery, and keep it apart from new-inverter spend.
Inverter repair, service centre and dealer-brand complaint
Block unless you service that brand. People searching a brand's complaint number want the maker, not you. Add customer care, complaint, toll free and service centre as negatives.
Where the click lands
Send it to a page with a one-line capacity guide, the brands you stock and a tap-to-call button, so a household in a power cut can reach you without reading. Do not send it to a catalogue.
Counting a real enquiry
Count a call that asks for a quote, a WhatsApp message with a load or battery size, or a form with a pin code you serve. Log it with the product, and mark which ones were installed.

Who it is for

This is written for these inverter, UPS and generator dealers.

  • Home inverter and battery dealers
  • Online UPS dealers for offices, clinics and IT setups
  • Diesel and gas generator dealers
  • Solar hybrid inverter and battery dealers
  • Battery replacement and service centres
  • Generator rental and AMC providers
  • Industrial power backup and stabiliser suppliers
  • Multi-brand power backup stores

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Are ads worth it for generator enquiries?
Sometimes, because the volume is small and the value is large. One genset order can cover months of spend. The enquiry still needs a site visit and a quotation within a day, or the advertising is wasted.
What should we budget for the summer?
More than the rest of the year combined, in most cases. We size it after we have read your brief and spoken to you, against your installation capacity, because advertising beyond what your technicians can fit in a week only creates bad reviews. The media cost is billed to you and shown apart from our own.
Should we bid on the brands we stock?
Only your own shop name by default. Brand names mostly bring buyers who want the maker's own dealer or price. Test a small brand-plus-your-city campaign, and drop it if the calls ask for another dealer or a discount you cannot give.
Can we run ads only when a power cut hits?
You can schedule adverts to the hours people search, but you cannot time them to a particular outage. Many dealers raise spend on hot days and keep a small standing campaign for battery and UPS enquiries the rest of the year.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for inverter, UPS and generator dealers.

All articles

More for inverter, UPS and generator dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for inverter, UPS and generator dealers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need