Paint stores · Lead generation
Find the repaint jobs before the painter has chosen the counter.
Lead generation for a paint store means reaching the people who are about to repaint, whether the homeowner with a shade card or the contractor who buys the tins. GullySales works on the sources that send those people to your counter and on a single sheet that records each one.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For paint stores
Where it usually goes wrong, and what we would do.
“The job is decided before the tin is bought”
A homeowner decides to repaint weeks ahead, asks the painter for an estimate and only then hears which dealer will supply. A store that waits at the counter meets the buyer after the choice is made. The lead is the planned repaint, not the walk-in.
“A flat handover is a repaint waiting to happen”
A new owner holding keys needs putty, primer and two coats on every wall. Builders know the handover dates, the interior designers know the budgets, and a dealer who has not met either hears about the job from the painter after the material is chosen.
“Brand enquiries arrive by phone and die in the pocket”
The company passes a name, a site representative mentions a customer, a cousin forwards a number. Each is a warm lead held on one person's handset. Without a shared sheet nobody can tell which were called, which bought and which went to the shop across the road.
“Searching for a shade is different from searching for a shop”
Someone typing a colour name or a waterproofing problem is asking for help, not for an address. A store with a page that answers the problem and a button to book a colour consultation meets the buyer at the question.
What we do
What we deliver for paint stores.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A lead sheet for every source
One list with columns for the source, the site, the product wanted and the call made, filled in the same day an enquiry arrives.
Result: The owner can see where each enquiry came from and who called back.
Builder and designer introduction routine
A short profile of your counter, stock and delivery area, and a named person to meet the site engineers and studios in your area.
Result: A list of builders and designers met, with the project each is running.
A consultation booking page
A page and a WhatsApp link that book a colour consultation at the shop, with the shade, the room and the wall photograph asked up front.
Result: Every booked visit arrives with the room and the job already described.
Waterproofing and putty problem pages
Plain pages for damp walls, peeling paint and cracked plaster, each ending in a request for a site visit.
Result: Searchers with a wall problem land on a page that answers it and asks for the visit.
Painter-sourced lead capture
A way for the counter staff to note a painter's upcoming job and the owner's name, with the painter's agreement.
Result: Painter register entries that show the next job before the order is placed.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these paint stores.
- Authorised dealers of a single paint brand
- Multi-brand paint and hardware dealers
- Paint stores with a tinting machine and a colour consultant
- Wholesale paint dealers supplying painters and sub-dealers
- Paint and building chemical stores selling waterproofing
- Paint stores that supply builders and housing societies
- Wood polish, melamine and automotive paint dealers
- Small neighbourhood paint shops serving repaint jobs
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a lead the same as a walk-in customer?
Should we pay painters for sending customers?
We stock one brand. Does the brand not send the leads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for paint stores
Everything else we would do for you.
Closest to this: leads and follow-up
Also for paint stores
Or start from the overview: sales and marketing for paint stores.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.