Electrical and lighting dealers · Email marketing

Quotations, purchase orders and consultants all live in an inbox.

Email in this trade belongs to the project side: the bill of materials you priced, the consultant who wants a specification sheet, the fit-out firm raising a purchase order. GullySales builds that list, sends quotations in a form that survives, and leaves the counter on WhatsApp.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of electrical and lighting dealers at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for electrical and lighting dealers

Sales and marketing for electrical and lighting dealers, the overview.

Last updated 5 Oct 2026.

For electrical and lighting dealers

Where it usually goes wrong, and what we would do.

“A quotation on chat cannot be attached to a purchase order”
Project buyers need a document with a number, a date and terms that their accounts team can file. Sending it as a photograph is why you are asked for it again a week later.
“A consultant's supplier folder is an inbox”
A specification sheet and a brand list that can be searched six months later is how you stay on a project. Nothing in a chat window lasts that long.
“The monthly note to fit-out firms beats any advertisement”
New ranges, stock positions and lead times, sent to the twenty firms that buy in volume. Short, dated and useful is the whole formula.
“Retail customers will not read it”
A family who bought a chandelier does not open dealer mail. Keep them on WhatsApp and keep the list to people who buy against a purchase order.

What we do

What we deliver for electrical and lighting dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A project contact list worth keeping
Consultants, fit-out firms, builders and facility managers in your area, with the person who specifies and the person who raises the order.
Result: You write to people who place volume orders.
A quotation format that answers itself
Item list with brands and specifications, rates, taxes, delivery terms, validity and a contact, under a subject line that can be searched.
Result: Fewer quotations come back with questions.
A note on ranges and stock
One new range, the current position on fast-moving items and a completed project, short enough to read on a phone.
Result: You stay in mind between projects.
A specification sheet a practice can file
Brands carried, approved luminaire types, sample terms and project references, attached in a form that can be found again.
Result: Your name is there when a specification is written.
A follow-up rule on every quotation
A call date recorded against each quotation sent, with a short mail where nobody answers, until the outcome is known.
Result: Project quotes stop disappearing.
Consent and list hygiene
Permission recorded when an address is added, an unsubscribe line in each send, and inactive addresses cleared out.
Result: The list stays small and your mail keeps landing.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What an electrical and lighting dealer needs in place before it emails project buyers.

A project list kept from your own quotations: Build the list from consultants, fit-out firms and contractors you have already priced. Note the project name and the date of the last quotation against each, so the next mail refers to real work.
A brand and datasheet folder you can attach: Keep current datasheets, IES files and warranty terms for the brands you stock in a shared folder, named by catalogue number. A consultant will ask for a specification sheet, and you should send it the same hour.
A quotation template that carries the basics: Include brand, catalogue number, rating, quantity, unit price, GST, validity date and delivery terms. A purchase officer filing it should not need to ring to find what is missing.
The counter kept on WhatsApp: Electricians and walk-in buyers ask for stock and price on WhatsApp. Leave that there. Email is for project buyers, so tag contacts by buyer type and do not send trade-counter news to a consultant.
An opt-out and a reply route: Add a one-line unsubscribe and send from a named sales engineer, with replies reaching the same person. A fit-out firm that asks for a revised BOQ should find one human, not a shared mailbox.

Who it is for

This is written for these electrical and lighting dealers.

Electrical trade counters serving electricians and contractors
Decorative and architectural lighting showrooms
Switchgear, cable and wire distributors
Fan, light and home electrical retail stores
Electrical equipment suppliers for industrial and project buyers
Solar and LED lighting dealers
Smart home switches and automation dealers
Multi-brand electrical dealers with a project sales team

Not for

It is not the right fit if.

You have no list of consultants and fit-out firms drawn from your own quotations, so there is nobody to write to.
Quotations are sent only by chat from personal phones, so there is no mail record to build on.
You plan to email all retail customers, who do not read email from a lighting dealer.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What goes in a quotation mail so it does not come back with questions?

The item list with brands and specifications, the rate, taxes, delivery terms, validity and the person to call. Put the project name in the subject line so it can be found later. Most repeat questions come from a missing delivery or validity line.

How often should we write to consultants and fit-out firms?

Once a month at most, and only when something has changed: a new range, a stock position, a project finished. Practices forgive a short mail and filter a long one. Drop anybody who has not opened four in a row.

Can we email every electrician on our contact book?

Write to electricians who bought from you and gave a number or address for that purpose, not to everyone saved in a phone. For counter trade, WhatsApp is the right place. Email suits the contractor who needs a written quote and an attachment.

Should the quotation mail go with a catalogue attached?

Attach only the datasheet pages for the items quoted, not the whole catalogue. A purchase officer is looking for the one page that proves the rating. Large files also trip spam filters and fill an inbox with attachments nobody opens.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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