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Jewellery retailers · Cinema advertising

A bridal set fills a cinema screen the way no phone ever will.

Cinema advertising for a jewellery showroom buys the reel before the film, screen by screen and week by week, as a still slide or a short film. It suits the wedding and festival weeks, when families are already shopping. GullySales picks the screens around your counter and puts a scannable code on the artwork.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of jewellery retailers at work in India

What cinema advertising means

Cinema advertising is a slide or a film before the show at screens near your business, plus the lobby around them. GullySales chooses the screens by catchment rather than by chain, and puts a QR code on the slide so the spend can be judged.

Also for jewellery retailers

Sales and marketing for jewellery retailers, the overview.

Last updated 5 Oct 2026.

For jewellery retailers

Where it usually goes wrong, and what we would do.

  • “The format flatters the product”

    A temple necklace four storeys high shows the weight and the work that a phone photograph flattens. This is the rare medium where the jewellery is larger than the buyer looking at it.

  • “Buy the weeks, not the year”

    Wedding dates, Akshaya Tritiya and Dhanteras squeeze the buying into a few weeks. A family watching a Friday release inside those weeks has the purchase already being discussed at home.

  • “No rate goes on a slide”

    Gold moves every day and the artwork was made three weeks before the reel ran. The collection, the store and a code survive that delay; a printed figure does not.

  • “The counter is where this campaign reports”

    The property sells a screen for a week and tells you nothing about the people in the seats. A salesperson asking every walk-in where they saw the collection, and writing it down, is the entire measurement.

What we do

What we deliver for jewellery retailers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Screen list around the showroom

    The properties families in your catchment go to, including the regional-language screens the elders in the family choose, instead of a city-wide package.

    Result: The hall holds people who can reach your counter.

  2. Release weeks read before the order

    What is scheduled on those screens in the weeks you want, checked before booking, because the price of a screen does not drop when the hall is half empty.

    Result: You buy weeks with something worth watching in them.

  3. A film or a slide built for the screen

    Either a short cut of the bridal collection or one still carrying the store name, the collection and a large code. No paragraph, no figures.

    Result: The work on the jewellery is what people actually see.

  4. An appointment route that can be counted

    A QR code opening a page for that collection with a designer appointment form on it, plus a code the counter asks for by name.

    Result: An enquiry can be put down to the screen it came from.

  5. Hallmark and exchange wording checked

    The BIS hallmark and HUID lines and the exchange terms read by whoever signs them off in your business before the artwork is locked.

    Result: Nothing on screen contradicts what the counter tells a buyer.

  6. Reporting by screen, week and walk-in

    Scans, coded calls and appointments set against the weeks bought and against the baseline recorded before the campaign.

    Result: The next festival buys only the screens that produced buyers.

How the result is measured

  • Screens and weeks run
  • Scans by screen
  • Enquiries traced to the cinema route

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full cinema advertising page

Counter checklist for reel weeks

In the weeks the reel runs, the counter has to do six things that the cinema cannot do for you.

Ask every walk-in the same question
Train staff to ask where the customer first saw the collection, and to write the answer in a register at the counter, not on a loose slip.
Show the collection on the slide
Keep the pieces from the slide on display at the counter. A customer who walked in for the necklace on the screen should not be shown a different set first.
Say if a piece is made to order
If the design takes time to make, say so at the counter, along with the usual wait. A bride with a date in the calendar needs to know before choosing.
One answer on rate and making charges
The slide carries no rate, so the counter must. Agree one explanation of how the making charge is worked out and make sure every salesperson gives it.
Hold designer appointment slots
Keep slots free on the days families come after a film, so a customer who scanned the code is not told the next appointment is far away.
Old-gold exchange terms
Keep the exchange explanation ready on a sheet: how the old piece is assessed and how the value is adjusted on the new one, as your showroom does it.

Who it is for

This is written for these jewellery retailers.

  • Bridal and wedding jewellery showrooms
  • Gold and diamond jewellery retail chains
  • Silver and artificial jewellery stores
  • Certified diamond and solitaire retailers
  • Traditional and antique jewellery stores
  • Single-showroom family jewellers

Not for

It is not the right fit if.

  • Your showroom draws buyers only from a few streets, and a screen in a distant multiplex would show your slide to people who will never visit.
  • You have no festival or wedding offer to show, so the slide would repeat a logo that the audience forgets before the film begins.

How it works

How the cinema advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Fix the catchment

    We start from how far your customer travels to reach you, which for a clinic or a restaurant is short and decides the screen list on its own.

  2. 2

    Read the release weeks

    We check what is scheduled in the campaign window and time the buy to the weeks with something worth watching in the hall.

  3. 3

    Build the creative

    The slide or the film is made for a screen four storeys high and cut to the duration being bought.

  4. 4

    Coordinate the booking

    We place the buy with the cinema or its appointed agency and confirm the screens, the position and the delivery date in writing.

  5. 5

    Count what came back

    Scans, code use and calls are read against the weeks and the screens, and the next round drops the screens that gave nothing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which weeks should we book?
The weeks your own counter is busiest: the wedding dates your customers marry on, Akshaya Tritiya, Dhanteras. Book them before the calendar fills, and take the screens showing a film families go to together.
How do we know the cinema brought anyone in?
The QR code and the question at the counter. Scans on a page used nowhere else are countable, and a walk-in is countable when a salesperson asks and records it. Nothing else in this medium is, and no one at the property can tell you who enquired.
Should the slide show a model wearing the jewellery?
Only with a signed release that covers cinema use, and many showrooms avoid the question by photographing the piece on a plain backdrop. A close shot of the work shows weight and detail better, and no one later disputes the right to use it.
Can one slide cover two showrooms?
Name the nearest one on each slide and use a code that lets the customer choose a showroom. If two catchments differ a lot, book separate slides on separate screens, so that each hall carries the showroom its audience can reach.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for jewellery retailers.

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Everything else we would do for you.

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Or start from the overview: sales and marketing for jewellery retailers.

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