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Jewellery retailers · Google Ads

Fill the showroom appointment book before Akshaya Tritiya and Dhanteras.

Google Ads for a jewellery retailer bids for the exact festival, design and locality searches that spike for a few weeks a year. It replaces one flat campaign running all twelve months. GullySales times the budget to the wedding and festival calendar and tracks every enquiry back to the showroom it visited.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of jewellery retailers at work in India

What Google Ads means

Google Ads is the paid listing that appears above the normal search results when someone searches for what you sell. GullySales sets up campaigns after the first conversation, chooses the search terms worth paying for, and reports spend against enquiries rather than clicks alone.

Also for jewellery retailers

Sales and marketing for jewellery retailers, the overview.

Last updated 5 Oct 2026.

For jewellery retailers

Where it usually goes wrong, and what we would do.

  • “Festival budgets front-loaded, not spread evenly”

    Akshaya Tritiya, Dhanteras and the wedding season each need the ad spend concentrated in the two weeks before, when search volume for gold rate and bridal collections actually rises.

  • “Making charges and hallmark stated in the ad copy”

    A buyer comparing three showrooms clicks the ad that already answers the making-charge and certification question, rather than one that repeats only the store name.

  • “Calls tracked to the showroom, not just the click”

    Multi-branch jewellers need to know which showroom an ad enquiry actually visited, not only which ad was clicked, before deciding where to spend next season.

What we do

What we deliver for jewellery retailers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A festival-timed campaign calendar

    Search campaigns planned and budgeted around Akshaya Tritiya, Dhanteras and the wedding season, with spend concentrated in the weeks before each peak.

    Result: The budget is spent when buyers are actually searching, not spread evenly.

  2. Ad copy stating making charges and hallmark upfront

    Ad wording that answers the making-charge and certification question directly, instead of repeating only the showroom's name.

    Result: A comparison shopper clicks the ad that already answers their real question.

  3. Showroom-level call tracking for multi-branch jewellers

    Enquiries and calls tracked to the specific showroom a customer actually visited, not only to the ad that was clicked.

    Result: You know which showroom an ad enquiry actually turned into a visit for.

  4. Collection-specific landing pages for each campaign

    A separate landing page for bridal, diamond or lightweight daily-wear campaigns, matching what each ad promised.

    Result: The click lands on the exact collection the buyer was searching for.

  5. Spend and enquiry report by festival window

    A report on spend, enquiries and showroom visits for each campaign, compared against the baseline recorded before the campaign began.

    Result: You know exactly what each festival campaign produced.

How the result is measured

  • Cost per enquiry
  • Impression share
  • Enquiries from Google Ads

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full Google Ads page

Searches to bid on and block

The searches worth paying for in a jewellery showroom, and the ones to keep out.

Bridal set and design searches
Bid on searches such as bridal gold set, temple jewellery or diamond necklace set with your city. Land the click on a page showing that collection with a button to book a showroom visit.
Locality and showroom searches
Searches like jewellery shop near me, or the name of your area, show a buyer ready to visit. Bid on them, show the address and call button, and make sure the Maps profile hours are right.
Gold rate and making charge searches
A buyer comparing showrooms wants to know the rate and the making charge. Bid, and put your hallmark and exchange policy in the ad. The landing page should state them plainly.
Old gold exchange and sell gold searches
Someone searching to sell old gold may only want cash, not a purchase. Bid only if you buy and exchange, and make the ad say exchange against a new piece. Otherwise add 'sell gold' as a negative.
Gold loan, repair, imitation and job searches
Block gold loan, pledge, pawn, repair, imitation, one gram gold, wholesale, manufacturer, job and course unless you offer them. These searchers will not buy a retail piece, and the click is still paid for.
Where the click should land
Send a bridal search to the bridal page and a diamond search to the diamond page, each with a call and WhatsApp button and the showroom address, not to the home page.

Who it is for

This is written for these jewellery retailers.

  • Bridal and wedding jewellery showrooms
  • Gold and diamond jewellery retail chains
  • Silver and artificial jewellery stores
  • Certified diamond and solitaire retailers
  • Traditional and antique jewellery stores
  • Single-showroom family jewellers

Not for

It is not the right fit if.

  • Your making charges and hallmark details are not on the website, so a clicked advert would land on a page that cannot answer the price question.
  • No one at the counter replies to a call or a message from a searcher, and the click would be paid for and wasted.

How it works

How the google ads work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out what an order is worth

    Before any budget is set, we work out what an order earns you, what share of enquiries become orders, and what you can pay for one enquiry. The last figure sets the ceiling, and the budget follows from it.

  2. 2

    Check the account, billing and tracking

    Who owns the account, which actions count as conversions, and whether the number on the ad is the one that gets answered. Card payments for recurring charges in India follow RBI rules, so check the platform's current requirements.

  3. 3

    Research the searches

    We pull terms from Keyword Planner, the queries report in Search Console and the enquiries you already receive. Then we group them by how close the searcher is to buying.

  4. 4

    Build campaigns, ads and pages together

    Campaigns, ads and landing pages are written from one list of searches. A real call and a real form are tested end to end before anything goes live.

  5. 5

    Launch on an approved budget

    The account goes live on a budget cap you have approved. Google leans towards broad match with automated bidding, which learns from the conversions it is shown. We match the setting to how clean your tracking is.

  6. 6

    Read the search terms and adjust

    A person reads the search terms, blocks waste, moves budget to the searches that brought enquiries and checks the enquiry log against the account. Changing budgets or targets in quick succession resets the learning, so each change is deliberate and written down.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we run ads all year?
Most jewellers get more from concentrated spend around festivals and the wedding season than a flat budget spread across twelve months. We plan the calendar with you after the first conversation.
What do the ads cost per enquiry?
It depends on the city and the season, and we do not promise a fixed number. We track cost per showroom visit, not just per click, and report it against your baseline.
Should we bid on our own showroom name?
Usually yes, if a competitor bids on it or if your own listing is not at the top. It costs little, and it keeps the first position for people who already know you. Check the report, and stop if you always rank first anyway.
How do we count a real enquiry and not just a click?
Count calls that connect for a set length, WhatsApp chats opened from the ad, and visits the showroom staff record at the counter by asking where the customer saw you. Clicks alone include people who only wanted the gold rate. Set up the counting before spending.
Should we start with Google Ads or Meta ads for jewellery?
Start with Google Ads if you want the buyer already searching for a design or a showroom nearby. Meta suits festival reminders and showing new collections. If your budget allows only one, begin with Google, and add Meta when search is working.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for jewellery retailers.

All articles

More for jewellery retailers

Everything else we would do for you.

Closest to this: paid and media

Also for jewellery retailers

Or start from the overview: sales and marketing for jewellery retailers.

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