Retailers · Digital marketing
Spend the year on Maps and WhatsApp, and the bursts on the season.
Digital marketing for a shop is deciding how much goes into the Maps listing, the WhatsApp list from billing, Instagram and short advert bursts. GullySales sets what each one is for, given a market a few kilometres wide, and reports what it did to footfall.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
For retailers
Where it usually goes wrong, and what we would do.
“New shoppers and past shoppers need different channels”
Maps brings somebody who has never heard of the shop. WhatsApp brings back the family who bought school shoes in June. Neither does the other's job.
“The calendar is the shop's own year”
Festivals, the sale weeks, school reopening, the wedding season and the month a new range lands. Everything between should cost very little.
“A shop cannot post daily and should not try”
Two posts a week showing what actually arrived beat a schedule padded with greetings and quotations nobody reads.
“Your competitor is a shelf, not a website”
Most lost sales go to the store on the same road that had the size. Being visible on that road matters more than a digital strategy.
What we do
What we deliver for retailers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan naming what each channel is for
What Maps, WhatsApp, Instagram, the website and short advert bursts are each meant to bring, and which of them the shop should stop doing.
Result: Effort stops being spread evenly over things that do nothing.
A calendar built on the shop's season
Festival weeks, sale periods, school reopening and new stock arrivals, with what goes out on each channel and when.
Result: Everything is ready before the week that earns.
The listing and the WhatsApp list kept as the base
A current profile and a consented list from billing, working all year so the seasonal bursts have something to build on.
Result: The shop is found and remembered without constant spend.
A photography routine for new stock
Arrivals photographed the day they are unpacked, with prices and sizes noted, ready for WhatsApp and Instagram that evening.
Result: Shoppers hear about stock the week it lands.
A small website carrying the practical details
Categories, brands, hours, the exchange policy and a WhatsApp link on one page your staff can send to anybody.
Result: There is somewhere to point an advert and a message.
Footfall, enquiries and repeats reported monthly
Calls, direction requests, WhatsApp reach, numbers captured and repeat purchases, set beside the figures taken at the audit.
Result: You can argue the next quarter's spend from evidence.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these retailers.
- Apparel and footwear stores
- Electronics and appliance retailers
- Grocery and kirana stores
- Home decor and furnishing stores
- Jewellery and gifting retailers
- Multi-brand outlet stores
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for retailers
- 1
Assess
We look at your Google Business Profile, your reviews, whether customer numbers are captured at billing, and how repeat customers are currently reached, if at all.
- 2
Fix the profile
Google Business Profile completed with current photographs, hours and categories, kept correct through every festive change in timing or stock.
- 3
Build the repeat-customer list
A simple way to capture a phone number at billing, and a WhatsApp catalogue that goes out for new arrivals and festive offers.
- 4
Bring shoppers in
Local search, reviews from real customers, and festive-season campaigns timed to when the buying actually happens.
- 5
Keep them coming back
A reminder to a customer who has not returned in a while, and a loyalty offer for the ones who shop most often.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we be on the marketplaces as well?
Who does this work in a shop with six staff?
Do we need to advertise?
Should we also sell on Amazon and Flipkart?
How much does it cost?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
More for retailers
Everything else we would do for you.
Or start from the overview: sales and marketing for retailers.