Buy the bridal enquiry and the weekday slot, not the walk-in.

1. Campaigns split between bridal and salon services

   Separate budgets and wording for bridal packages and for colour, keratin and facials, so a bridal keyword never competes with a haircut one.

   Result: Neither side of the business starves the other.

2. The click landing on a booking, not a home page

   Each advert points at the page for that service with the price, the duration and a booking or WhatsApp button within reach of a thumb.

   Result: A click can turn into a slot without a phone call.

3. Negatives for jobs, courses and academies

   Blocks on beautician jobs, salon vacancy, hair academy, beauty course, salon for sale and the product brand names people search when they want a bottle.

   Result: The budget stops paying for people looking for work.

4. A form that asks the date and the functions

   For bridal, the wedding date, which functions need makeup, the venue city and whether a trial is wanted, all asked before anyone calls back.

   Result: You know from the form itself whether you are free.

5. Spend timed to the muhurta and festival months

   Budget raised three to four months before the main wedding dates in your region and ahead of Diwali and Karva Chauth, and held back in the flat weeks.

   Result: You are advertising while brides are still shortlisting.

6. Cost per booking reported, not cost per click

   Spend read each month against enquiries, trials booked and packages confirmed, measured against the baseline from the audit.

   Result: You can stop a campaign that brings calls and no bookings.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.