Software development companies · Search engine optimisation
Rank for the domain you build in, not for software company.
SEO for a software firm means appearing when a founder or IT head searches for the system they need, such as a hospital build or a dealer app. GullySales builds a page for each domain and project type, and fixes what keeps them out of results.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
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- Reputation management for software development companies
- Local SEO for software development companies
- Branding for software development companies
- Social media marketing for software development companies
- Content marketing for software development companies
Sales and marketing for software development companies, the overview.
For software development companies
Where it usually goes wrong, and what we would do.
“Software company is a term you cannot win”
The words that bring buyers are the domain and the system, such as a logistics tracking platform or a field sales app.
“Cost searches come from people who will buy”
A founder typing what an app costs to build is budgeting, and a page that answers honestly earns the call.
“Your engineers' profiles are read as proof”
A technical buyer opens the profiles of the people who would build it before he reads the case study.
What we do
What we deliver for software development companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for each domain you build in
Logistics, healthcare, fintech or whichever two you want more of, each carrying the problems those buyers have and what you built for them.
Result: A buyer sees a team that knows his trade.
A page per project type you sell
MVP builds, a dedicated team, legacy modernisation and rescue work, written the way a buyer describes what he wants.
Result: The searcher finds the engagement he is after.
An honest page on what a build costs
What moves an estimate, why a two-line idea cannot be priced, and what a discovery stage costs on its own.
Result: Budget conversations start from the same page.
Case pages that respect the NDA and still rank
Each project written as problem, approach and outcome under headings a search engine reads, with names used only where permitted.
Result: Confidential work still brings enquiries.
Engineer profiles tidied and linked
The team's public profiles made consistent with the work you claim, and linked from the pages a technical buyer reads.
Result: The proof holds when a CTO checks it.
Reporting by domain and project type
Visits and enquiries for each page every month, against the baseline recorded at the free audit.
Result: You can see which domain page earns its keep.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these software development companies.
- Custom software development companies
- Mobile app developers for Android and iOS
- Product engineering firms working with startups
- IT consultants and technology advisers
- SaaS product companies selling to Indian businesses
- Offshore development centres serving overseas clients
- Firms specialising in one domain, such as healthcare, logistics or fintech
- Low-code and automation developers
- Software firms bidding for government work on GeM
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for software development companies
- 1
Assess
The free audit looks at revenue by client, where each project came from, how proposals are priced, and how much founder time goes into selling.
- 2
Choose the specialism
A written decision on domains, project types and markets to lead with.
- 3
Build the proof
NDA-safe case studies, a discovery offer and a proposal that answers the buyer's risk questions.
- 4
Run the pipeline
Research-led outreach, partner referrals and a CRM that shows every opportunity.
- 5
Grow the accounts
Account plans, next-phase proposals and support contracts for every client you have delivered for.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do Indian buyers search, or only ask around?
What do we do when every project is under NDA?
How do we show our work when everything is under NDA?
Should we quote fixed price or time and material?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for software development companies
Everything else we would do for you.
- PPC ads for software development companies
- Lead generation for software development companies
- Digital marketing for software development companies
- Reputation management for software development companies
- Local SEO for software development companies
- Branding for software development companies
- Social media marketing for software development companies
- Content marketing for software development companies
- Email marketing for software development companies
Or start from the overview: sales and marketing for software development companies.