Software development companies · Pay per click advertising
Buy clicks from funded founders, not from students.
PPC for a software firm means paying for the searches a founder or an IT head makes when a build is already budgeted, such as a development partner in a particular domain. GullySales sets the targeting, writes the ads and checks spend against contracts signed.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for software development companies
- SEO for software development companies
- Lead generation for software development companies
- Digital marketing for software development companies
- Reputation management for software development companies
- Local SEO for software development companies
- Branding for software development companies
- Social media marketing for software development companies
- Content marketing for software development companies
Sales and marketing for software development companies, the overview.
For software development companies
Where it usually goes wrong, and what we would do.
“Development clicks are among the dearest there are”
Firms across the world bid for the same words, so a budget spread thin buys nothing worth having.
“Half the traffic wants to learn, not to hire”
Course, tutorial and source code searches sit next to the buying ones and will empty a daily budget.
“An overseas click arrives at two in the morning”
If nobody answers until eleven, the form has to do the qualifying and the reply has to be scheduled.
What we do
What we deliver for software development companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by domain and engagement
Separate campaigns for MVP builds, dedicated teams and modernisation, each with its own budget and its own wording.
Result: The work you want more of gets its own money.
A landing page asking scope and funding
A page per campaign ending in a form asking the problem, the timeline, whether funding is in place and who signs.
Result: The first call starts from facts, not a two-line idea.
Negatives against courses, jobs and freelancers
Blocks on course, tutorial, internship, salary and free source code, checked each week against the terms people actually typed.
Result: Students stop spending the budget before lunch.
Ads that name the domain, not the stack
Ad text about the buyer's problem in his own trade rather than a list of frameworks, so a click comes from a buyer.
Result: Replies come from people with a project.
Time zones written into the plan
Ads scheduled for the hours somebody can reply, with an acknowledgement carrying a booking link for the rest.
Result: An overseas enquiry is never left overnight.
Cost per signed contract, not per click
Spend against enquiries, discovery engagements and signed contracts by campaign, beside the figures recorded before the ads began.
Result: You stop paying for a campaign that only made conversations.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these software development companies.
- Custom software development companies
- Mobile app developers for Android and iOS
- Product engineering firms working with startups
- IT consultants and technology advisers
- SaaS product companies selling to Indian businesses
- Offshore development centres serving overseas clients
- Firms specialising in one domain, such as healthcare, logistics or fintech
- Low-code and automation developers
- Software firms bidding for government work on GeM
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for software development companies
- 1
Assess
The free audit looks at revenue by client, where each project came from, how proposals are priced, and how much founder time goes into selling.
- 2
Choose the specialism
A written decision on domains, project types and markets to lead with.
- 3
Build the proof
NDA-safe case studies, a discovery offer and a proposal that answers the buyer's risk questions.
- 4
Run the pipeline
Research-led outreach, partner referrals and a CRM that shows every opportunity.
- 5
Grow the accounts
Account plans, next-phase proposals and support contracts for every client you have delivered for.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Sentence Labs
- Situation
- Almost nothing of Sentence Labs was online, so a technically credible company was more or less invisible to the buyers who needed it.
- What we did
- Research first
- The website rebuilt
- Search work across the board
- Google Business Profile
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we advertise for overseas clients?
What should we spend to test it?
How do we show our work when everything is under NDA?
Should we quote fixed price or time and material?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for software development companies
Everything else we would do for you.
- SEO for software development companies
- Lead generation for software development companies
- Digital marketing for software development companies
- Reputation management for software development companies
- Local SEO for software development companies
- Branding for software development companies
- Social media marketing for software development companies
- Content marketing for software development companies
- Email marketing for software development companies
Or start from the overview: sales and marketing for software development companies.