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Accounting software providers · Social media

Post the sample bill, not the logo, and let the shop see itself.

Social media marketing for an accounting software provider is the use of short videos, screenshots and group posts to show shopkeepers and accountants how a real bill, a return or a stock entry looks in your product. GullySales works on what is posted, where the accountants gather and how replies are handled.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for accounting software providers

Sales and marketing for accounting software providers, the overview.

Last updated 18 Oct 2026.

For accounting software providers

Where it usually goes wrong, and what we would do.

  • “The audience is two people on two platforms”

    The owner scrolls Instagram and YouTube between customers. The munim and the CA sit in WhatsApp groups and LinkedIn. One post pushed everywhere reaches neither, so each platform gets the post that suits who is holding the phone.

  • “A screen recording does more than a banner”

    A short clip of a credit note being raised against an old invoice shows the work. A banner that reads simple, smart, secure shows nothing. Shop owners trust what they can watch being done on a screen like their own.

  • “Comments carry unanswered tax questions”

    Under a video about e-way bills someone asks whether a transfer between two godowns needs one. Replying with a clear answer and a note to check with the CA turns a comment into a trust signal.

  • “Festival and closing-day posts fit this trade”

    Shops bring out new books around Diwali and the financial year end. A post about opening balances or carrying forward stock lands when the owner is already thinking about it, and a calendar of such moments is easy to plan.

What we do

What we deliver for accounting software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A calendar around the shop's year

    Post themes tied to Diwali accounts, the financial year end, return due dates and new-stock seasons.

    Result: A written calendar naming the topic behind each post.

  2. Screen-recording clips by task

    Short clips for one task each: a bill, a purchase entry, a bank match, a return export.

    Result: A set of clips each showing one job done start to finish.

  3. A CA-facing LinkedIn voice

    Posts for accountants on reconciliation, audit trails and client books, signed by a named person on your team.

    Result: A separate stream of posts aimed only at accountants.

  4. A reply guide for tax questions

    Wording for answering comments that touch on compliance, always pointing to the CA and the current rules.

    Result: Your team answers compliance comments the same way.

  5. Platform rules checked before each campaign

    Ad formats and account rules confirmed on the platform's current pages before spend begins.

    Result: A note of the rules checked for every campaign.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these accounting software providers.

  • Desktop accounting software vendors competing with Tally and Busy
  • Cloud accounting and GST billing apps for small businesses
  • Billing software for pharmacies, grocery and retail counters
  • Accounting products for wholesalers, traders and distributors
  • Software for contractors, builders and project businesses
  • Products built for CAs managing many client books
  • Dealer and reseller networks selling a single accounting product
  • E-invoicing and GST filing tool vendors

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters most for this product?
Start with YouTube and WhatsApp for owners, and LinkedIn for accountants. Instagram suits trades with visual billing, such as garments. Add a platform only when your team can answer questions there.
Should the founder appear on camera?
A named person who knows the product explains it better than a logo does. If the founder is not comfortable, a support lead who answers return-filing calls is a good face.
Can we show customer screens?
Only with written permission, and with names and amounts hidden. Dummy data in a demo company is safer and just as convincing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for accounting software providers

Everything else we would do for you.

Closest to this: content and social

Also for accounting software providers

Or start from the overview: sales and marketing for accounting software providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need