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Cloud and DevOps service companies · Pay per click advertising

Pay for the CTO with a live problem, not the student with a certification exam.

Pay-per-click (PPC) advertising for a cloud and DevOps firm means bidding on the searches of people who need a partner and blocking the many from job seekers, students and people trying to log in to a console. GullySales builds campaigns around the trigger and the cloud, sends each click to a matching page and counts only enquiries that could become an assessment.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Cloud engineers review infrastructure beside server racks

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for cloud and DevOps service companies

Sales and marketing for cloud and DevOps service companies, the overview.

Last updated 6 Oct 2026.

For cloud and DevOps service companies

Where it usually goes wrong, and what we would do.

  • “Job seekers and learners outnumber buyers”

    DevOps engineer, course and certification searches dominate the volume, and each click costs the same as the one from a CTO.

  • “People searching for a console login click ads”

    Someone looking for the AWS or Azure sign-in page sees your ad on a vendor term and clicks by mistake. That click is paid for and never converts.

  • “An enquiry needs a stack, not just a phone number”

    A form without a field for the cloud in use and the estate to be moved makes a hobbyist and a fifty-engineer company look the same until the call.

What we do

What we deliver for cloud and DevOps service companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by trigger and cloud

    Cost reduction, migration, DevOps retainer and compliance readiness run as separate campaigns, with AWS, Azure and Google Cloud kept apart where the buyer's words differ.

    Result: Budget follows the searches that become assessments.

  2. A negative keyword list for this trade

    Jobs, salary, interview questions, course, certification, tutorial, free tier, login, console and pricing calculator, built from the search terms report and revisited as new variants appear.

    Result: Spend stops going to learners and sign-in seekers.

  3. Landing pages that ask for the stack

    Each page names the work, says who it suits and asks which cloud, how many engineers and what triggered the search before the contact details.

    Result: Small or off-target jobs sort themselves out before the call.

  4. Ads for the engineer who resigned

    A small campaign on searches such as DevOps support for a small team and co-managed DevOps, sending buyers to a handover-check page.

    Result: You meet a buyer in the week the gap opens.

  5. Calls and forms followed to a signed project

    Tracking numbers on ads and pages, the form source stored in the CRM and each enquiry followed to assessment and signature.

    Result: You can see what a project won through ads actually cost.

  6. Location targeting by who you can serve

    Cities where you meet clients treated separately from the rest of India, where remote work is the offer, with a different page and message for each.

    Result: The ad promises only what you deliver in that place.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

Which searches bring cloud and DevOps buyers, which bring learners and logins, and what to do with each.

cloud cost optimisation services, reduce AWS bill
Bid. The buyer has seen a bill. Send the click to the cost review page, with a form asking the cloud and the rough estate. No promise of a saving in the ad.
migrate to AWS or Azure, data centre migration partner
Bid. A project buyer. Show the cloud and the kind of workload you move, and ask how many servers and what runs on them before the call.
managed DevOps services, DevOps consulting company
Bid with care. It mixes buyers and people comparing firms. Name the retainer and minimum team size in the ad copy so single-task seekers drop out.
DevOps engineer jobs, salary, interview questions, course
Block. Job seekers and learners search these all day. Add jobs, salary, fresher, interview, course and certification terms as negatives, and review the search terms report for variants.
AWS login, Azure portal, free tier, pricing calculator
Block. These are people reaching the vendor's own tools. Never bid on these or leave them in broad match, and check the platform's current rules on using a vendor's name.
An enquiry worth paying for
Count a form or call that names the cloud, the estate and the trigger. Mark it again when an assessment is booked, and judge the campaign on assessments, not clicks.

Who it is for

This is written for these cloud and DevOps service companies.

  • Migration specialists moving data-centre workloads to AWS, Azure or Google Cloud
  • DevOps and CI/CD consultancies working with product start-ups
  • Managed cloud and site reliability retainer providers
  • Kubernetes and platform engineering teams
  • FinOps and cloud cost optimisation specialists
  • DevSecOps practices preparing clients for SOC 2 and ISO 27001
  • Resellers and managed service partners for one cloud vendor
  • Data engineering and database migration firms
  • Hosting providers moving up to managed cloud

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we use AWS, Azure or Google Cloud in our ad copy?
Check the platform's current trademark rules and your partner agreement with the vendor. Both limit how a vendor's name and logo can be used in ads. Many firms describe the work in plain words and name the cloud only on the landing page.
Should we bid on our own firm name?
A small brand campaign is cheap protection when a rival bids on your name, and it gives you a clean count of people who already know you. Keep it in a separate campaign so it does not hide how the non-brand campaigns are doing.
Are call-only ads right for urgent outage searches?
Only if someone answers every call, including out of hours. A missed call from an engineer in the middle of an incident costs more than the click. Run call ads as their own campaign and measure them apart from the assessment campaigns.
How do we know which calls came from the ads?
Use a separate tracked number on ads and landing pages, and ask each caller how they found you as a cross-check. Log users, stack, trigger and outcome in the CRM, then match signed projects back to the campaign.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for cloud and DevOps service companies.

All articles

More for cloud and DevOps service companies

Everything else we would do for you.

Or start from the overview: sales and marketing for cloud and DevOps service companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need