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ERP software providers · Content marketing

Write the checklist an owner uses to compare you with two other partners.

Content marketing for an ERP provider means publishing the documents a buyer reads while deciding, from the data migration explainer to the questions they should ask every partner. GullySales writes those pages in plain language, keeps the compliance ones dated and reviewed, and turns each webinar into something a prospect can send upward.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of erp software providers at work in India

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for ERP software providers

Sales and marketing for ERP software providers, the overview.

Last updated 5 Oct 2026.

For ERP software providers

Where it usually goes wrong, and what we would do.

  • “Data migration fear needs a document, not a reassuring sentence”

    Five years of ledgers, opening stock, pending orders and old GST returns. Set out what moves and what does not, and the fear becomes a plan.

  • “The owner is doing homework you can write”

    He is looking for what to ask, what goes wrong, and what the second year costs. Nobody in this trade publishes that, which is why it works.

  • “Compliance writing goes stale in months”

    Thresholds and forms change through GST notifications, so anything you publish about them carries a review date or it eventually misleads someone.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A data migration explainer written for the accounts team

    What comes across from Tally or spreadsheets, what has to be re-entered, how long a parallel run takes and who does the checking on each side.

    Result: The team that was blocking the deal can see the work.

  2. The questions to ask any ERP partner, published as a checklist

    Twenty questions on licence and renewal cost, customisation ownership, support response, training and who is on site at go-live, written so it works against you too.

    Result: Buyers use your checklist to interview your competitors.

  3. A process guide for each trade you sell to

    A guide to how the trade runs, from purchase to dispatch, and where a system helps, written from your implementation notes rather than the product manual.

    Result: A stranger reads it and assumes you have done this before.

  4. Webinar recordings turned into readable pages

    Each session written up as a page with the slides, the questions asked and the answers given, so the recording is not the only record.

    Result: One hour of work keeps bringing enquiries for a year.

  5. A review date on everything about compliance

    A list of the pages touching GST, e-invoicing and e-way bills with the date each was last checked, and a calendar reminder to read them again.

    Result: Nothing on your site quietly becomes wrong.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Questions buyers ask first

The questions an owner and an accountant ask before choosing an ERP, and the document that answers each.

Will my data from Tally and Excel come across cleanly?
A migration explainer for the accounts team: what is mapped (ledgers, stock items, open invoices), what is cleaned first, who signs off, and what is reconciled at cutover.
Will this work for a factory like mine?
A process guide for each trade you sell to, such as an auto component maker: bills of material, job work challans, batch records, and which module handles each step.
How does e-invoicing and the e-way bill work in your system?
A dated compliance page saying what the software does, what stays with the accountant, and where to check the government portal. Put the last review date at the top.
Why do ERP projects fail, and what is different here?
An honest page on the roles in a project: the owner's team time, data readiness, training, and a fixed scope. List what you ask of the client. A buyer who failed before reads this first.
What will I pay after go-live?
A support and renewal page: what the annual fee covers, what is billed extra, and what happens if it lapses. Surprises at renewal cost more than they save.
What should I ask any ERP partner?
A checklist of questions to put to every partner, yours included, such as who does the data load, who trains users and who answers at month-end. A buyer who is given the questions trusts the answers.

Who it is for

This is written for these ERP software providers.

  • ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
  • Tally partners selling add-ons and customisation
  • Zoho partners and implementation consultants
  • Industry-specific ERP product companies
  • ERP providers for pharma and retail distribution
  • Manufacturing ERP and MRP software vendors
  • Construction and project ERP providers
  • Cloud ERP and SaaS accounting providers for small businesses

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the content marketing work runs

  1. 1

    Confirm the plan

    Topics and formats for the coming month are confirmed against the content strategy.

  2. 2

    Produce and review

    Content is written or filmed, then reviewed by someone who knows your trade before it goes out.

  3. 3

    Publish and distribute

    Finished content is published to the site and pushed through the channels your buyers actually use.

  4. 4

    Track enquiries

    Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.

  5. 5

    Report and adjust

    We report results and adjust the next topics based on what actually worked.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we write about GST rules when they keep changing?
Yes, in general terms, with the date of writing shown and a note to confirm current thresholds. Businesses trust the partner who explains the rule without frightening them.
Who writes this if our consultants have no time?
We do, from a recorded call of about twenty minutes with the consultant who knows the trade. You review the draft, and the technical detail stays yours.
How do we tell which page led to a demo request?
In principle, tag the link on each page, add a short 'what did you read?' line to the demo form, and note it on the first call. The record will be imperfect, but a pattern shows after enough requests.
Should the first pages be about one trade rather than ERP in general?
Start with the one trade you implement most often, such as pharma distribution or light engineering. A plant manager searches for his trade, not a category. Add trades as you add reference customers.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for ERP software providers.

All articles

More for ERP software providers

Everything else we would do for you.

Closest to this: content and social

Also for ERP software providers

Or start from the overview: sales and marketing for ERP software providers.

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