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ERP software providers · Lead generation

Turn a demo request into a deal your presales team wants to work on.

Lead generation for an ERP provider is the work of getting enquiries from businesses that have a reason to change this year, and knowing which ones they are before presales builds anything. GullySales sets the questions asked before a demo, records every stakeholder met, and brings back the deals that went quiet.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of erp software providers at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for ERP software providers

Sales and marketing for ERP software providers, the overview.

Last updated 5 Oct 2026.

For ERP software providers

Where it usually goes wrong, and what we would do.

  • “A free customised demo is the most expensive thing you give away”

    Two days of presales go into one, and a comparison shopper uses it to push another partner's price down.

  • “The buyer arrives with a trigger and a date”

    A bank wanting better stock statements, e-invoicing reaching their turnover band, or a son joining the business. Ask for it on the first call and the timeline stops being a guess.

  • “Half your pipeline is four months old and unopened”

    The distributor who saw two demos last year has not been called since, and nobody remembers what the last objection was.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A discovery call that happens before any demo is built

    Fifteen questions on current system, user count, the trigger, the go-live month and who signs, asked on a call your salesperson runs from a printed sheet.

    Result: Presales builds for prospects who have already given you something.

  2. A paid process study to replace the free custom demo

    A priced study of the buyer's process with a demo on their own items and ledgers, adjusted against the implementation fee if they sign.

    Result: Comparison shoppers step back and serious buyers commit early.

  3. Every stakeholder recorded against the deal

    The owner, the accounts head, the stores in-charge and the external CA, with what each one asked and what they were told, kept where the next person can read it.

    Result: A deal survives the salesperson who leaves.

  4. A referral route through chartered accountants

    A short note a CA can forward, an introduction meeting format, and a record of which accountant sent which enquiry.

    Result: The person owners ask first starts naming you.

  5. A revival list for demos older than three months

    Every stalled deal grouped by trade and by the objection that stopped it, with a reason to call that is not just checking in.

    Result: Last year's demos turn back into conversations.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The places an ERP provider's enquiries arrive, and what to record at each.

Demo request on the website
Record the company, the number of users and the system now in use. Do not book a demo before a discovery call has asked who signs and why they are changing.
Referral from an accountant or auditor
Note the accountant's name, the client and the pain described. Thank the accountant with the outcome. A CA who has seen the client's books often knows the trigger better than the client.
Tally or add-on partner passing a customer on
Record the partner, the client and what Tally could not do. Agree in writing who owns the account, so the partner does not feel the client was taken.
Software directory or review site enquiry
Log the directory, the module asked about and the company size. These buyers contact several vendors, so call before the next vendor and ask what they have already seen.
Existing customer asking for a new module or branch
Record the customer, the module and the number of new users. These are your easiest sales, so assign an owner and a date for the quote.
A compliance or system change forcing a decision
When a tax or reporting change makes a spreadsheet or old system unworkable, record what changed and the date it applies. Open the call with that, as the deadline is the buyer's reason.

Who it is for

This is written for these ERP software providers.

  • ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
  • Tally partners selling add-ons and customisation
  • Zoho partners and implementation consultants
  • Industry-specific ERP product companies
  • ERP providers for pharma and retail distribution
  • Manufacturing ERP and MRP software vendors
  • Construction and project ERP providers
  • Cloud ERP and SaaS accounting providers for small businesses

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where do our best ERP enquiries actually come from?
The accountant, an existing customer's sister concern and the trade association meeting. We trace last year's signed implementations back to first contact, so you spend where they came from.
Should a salesperson or a presales person take the first call?
Sales, with a written question sheet. Presales time is the scarce thing, and it should be spent after you know the user count and the trigger, not before.
How do we tell a real project from someone collecting prices?
Ask who will sign, what happens if nothing changes, and by which month they want to go live. A buyer who answers all three has a project. One who cannot is collecting prices, and gets a short reply with a link to your process study.
A partner's client asks us for a discount. What do we do?
Decide before the conversation who owns the account and what discount you can give, and tell the partner first. Quoting the client directly under the partner's nose ends the partnership. Record the discount and who agreed it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for ERP software providers.

All articles

More for ERP software providers

Everything else we would do for you.

Or start from the overview: sales and marketing for ERP software providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need