ERP software providers · Digital marketing
Plan a year of marketing around a sale that takes six months to close.
Digital marketing for an ERP provider is the plan that decides which channels reach the promoter, the accounts head and the CA, and what happens in the months between the first demo and the signature. GullySales writes that plan, gives each part an owner, and reviews it against pipeline rather than posts.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Also for ERP software providers
- SEO for ERP software providers
- Lead generation for ERP software providers
- Reputation management for ERP software providers
- Local SEO for ERP software providers
- Branding and identity for ERP software providers
- Social media marketing for ERP software providers
- Content marketing for ERP software providers
- Email marketing for ERP software providers
Sales and marketing for ERP software providers, the overview.
Last updated 5 Oct 2026.
For ERP software providers
Where it usually goes wrong, and what we would do.
“Three people decide and none of them read the same thing”
The promoter asks his accountant, the IT head reads about the product on LinkedIn, and the accounts head wants to see a GST return being filed.
“Nothing you publish this month closes this month”
An ERP deal signed in March started as a search in September, so a campaign killed after six weeks is killed before it has reported.
“The calendar follows the financial year, not the content calendar”
Year-end stock counting, audit season and a turnover crossing an e-invoicing band are when a business admits the spreadsheets have run out.
What we do
What we deliver for ERP software providers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
One written plan naming the trades and the channels
Which two trades get pages and advertising, which audience is reached on LinkedIn, which through CAs and cluster meetings, and what is deliberately not being done this year.
Result: Everyone knows what the marketing is for.
An owner and a fixed hour for each channel
A named person for the website, the advertising and the webinars, with the hour in the week when that work happens, agreed with you before we start.
Result: Work stops depending on whoever is free.
A webinar and cluster meeting calendar
Four sessions a year on compliance and process, placed before year-end and audit season, with an invitation list built from your CRM and association lists.
Result: The business sees you at the moment it feels the pain.
Pipeline measured instead of impressions
Enquiries, discovery calls, demos held and open deal value by source, recorded from the baseline and reported.
Result: You can defend the spend to your own board.
A decision on what to drop
A review of each channel against the demos it produced, with a written decision to keep, change or stop, so nothing keeps running out of habit.
Result: Money moves to the channel that is working.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for ERP partners
Write for the plant manager and the accountant before you advertise.
- Pages by trade and problem
- Write a page for each trade you serve, such as pharma distribution or fabrication, naming the stock, billing and GST problems its owners search. Record the form fills and which page they came from.
- A demo script per trade
- Prepare a short demo that uses the buyer's own documents, such as a challan, a purchase order and a GST return. Note what the accountant asked and where the demo stalled.
- Pipeline sheet
- List each prospect, the decision makers, the stage and the next step. Review it on a fixed day, so deals that went quiet are called, not forgotten.
- Customer stories by trade
- With permission, write how one named customer moved off spreadsheets or Tally, and what changed in the stock room. Record where the story was used and who asked.
- Webinars and meetings for a trade
- Host a session for one trade, such as a distributor group, with a clear problem. Record attendees by company and call each within a few days.
- What to leave until later
- Broad search ads for the word ERP and a content calendar for every platform. Choose one or two channels that reach the trades you serve, and give each an owner.
Who it is for
This is written for these ERP software providers.
- ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
- Tally partners selling add-ons and customisation
- Zoho partners and implementation consultants
- Industry-specific ERP product companies
- ERP providers for pharma and retail distribution
- Manufacturing ERP and MRP software vendors
- Construction and project ERP providers
- Cloud ERP and SaaS accounting providers for small businesses
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We are a small partner firm. How much of this can we run ourselves?
How long before we can judge it?
Should a small partner firm hire an agency or write its own content?
How do we tell which channel produced a deal that took months?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for ERP software providers.
5 min read · 6 Oct 2026How buyers choose between IT, software and SaaS vendorsTechnology buyers take a name from a peer, test it against an engineer and sign after a finance check. This post follows the choice in four stages and shows where vendors drop out.
8 min read · 21 Sept 2026How to advertise to small business ownersThere is no committee and no budget line. One person decides, after the shutter comes down, and has been sold a website and an SEO package before.
7 min read · 21 Sept 2026How to advertise to HR headsThe HR head's year runs on four fixed dates. Advertise against the renewal and the appraisal cycle, and sell to the payroll executive who will be blamed if salary is late.
More for ERP software providers
Everything else we would do for you.
Or start from the overview: sales and marketing for ERP software providers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.