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GIS and geospatial service companies · Social media

Post the before-and-after of a ward map, not the drone on the grass.

Social media for a geospatial firm means showing the map outputs, field work and method on channels where engineers, planners and contractors look. GullySales plans posts around outputs you may show and keeps government and client data out.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Surveyors working with a total station, tablet and surveying drone on a site

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for GIS and geospatial service companies

Sales and marketing for GIS and geospatial service companies, the overview.

Last updated 22 Oct 2026.

For GIS and geospatial service companies

Where it usually goes wrong, and what we would do.

  • “Maps are visual and shareable”

    A clean ward map or a layered network drawing is the product. A post that shows one sample, with a line on what it contains, tells the reader more than a photo of equipment.

  • “Field photographs carry risk”

    A photograph of a site, a government building or a person can breach a rule or a client's wish. A check for location and consent before posting protects the firm.

  • “Planners and engineers follow different feeds”

    A town planner follows urban topics, a utility engineer follows asset and network topics. Posts sorted by reader keep each audience.

  • “Event talks are good material”

    A talk at a surveying or urban planning meet gives a topic, a slide set and a photograph. Without a plan, the talk is forgotten.

What we do

What we deliver for GIS and geospatial service companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Post plan by sector

    Themes for urban bodies, utilities, infrastructure and agriculture, each tied to a sample output.

    Result: Each audience gets posts about its own work.

  2. Sample map posts

    Posts that show one sample map, its layers and the formats delivered.

    Result: Readers see the product, not only the process.

  3. Field safety and method posts

    Posts on how a survey is checked and how crews work safely, without site or client details.

    Result: Method becomes visible.

  4. Clearance checklist

    A list of things checked before posting: location, client, people and government property.

    Result: Posts avoid exposure.

  5. Event kit

    A brief for talks with posts before, during and after.

    Result: Event material becomes content.

  6. Reply routine

    Standard answers to questions on formats, data and project start.

    Result: Questions get consistent replies.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these GIS and geospatial service companies.

  • Municipal bodies and urban development authorities
  • Revenue and land records departments
  • Electricity, water and gas utilities
  • Road, rail and metro infrastructure builders
  • Agriculture departments and agri-input firms
  • Mining and natural resource companies
  • Telecom and tower network planners
  • Forest, environment and disaster management bodies

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel suits a geospatial firm?
LinkedIn for planners, engineers and contractors is the main one. Others help for recruitment or local visibility. The choice follows where your buyers are, which past enquiries show.
Can we show drone footage?
Only after checking the rules for the location and permission from the client. Check with your own adviser, and avoid sensitive sites. A sample from open data is the safer start.
Should we post government project maps?
Not without the department's written permission. Use a sample built from open or own data and describe the same layers and formats.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for GIS and geospatial service companies

Everything else we would do for you.

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Also for GIS and geospatial service companies

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