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SaaS and software companies · Local SEO

Most software companies do not need this, and three kinds do.

Local search matters to a software company in three places: a buyer checking you are a real business, a product bought by companies in one city or state, and hiring. GullySales works out which of the three applies to you and leaves the rest alone.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What local SEO means

Local SEO is the work of making your business show up for searches that name your town or locality, such as a service plus an area name. GullySales sets up locality pages, local citations and map listings so nearby customers find you before a competitor across town.

Also for SaaS and software companies

Sales and marketing for SaaS and software companies, the overview.

Last updated 5 Oct 2026.

For SaaS and software companies

Where it usually goes wrong, and what we would do.

  • “Procurement googles your address before the contract”

    A vendor check wants a registered address, a phone number and a company that has existed for longer than its domain registration.

  • “Vertical software is bought by a state, not by the internet”

    Software for dental practices or roofing firms gets searched with a place attached, because the buyer wants somebody who knows their rules.

  • “Your careers page is a local search result”

    Engineers search for companies in a city, and a company with no address anywhere loses that search to firms half its size.

What we do

What we deliver for SaaS and software companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One address, spelled the same everywhere

    Registered address, phone number and legal name matched across your site, your review site profiles, the funding databases and your social accounts.

    Result: A vendor check stops turning up three different companies.

  2. A verified Business Profile where you have an office

    The listing claimed, the category set to software company, photographs added and hours stated, for the office your team actually works from.

    Result: A buyer searching your name finds a real business.

  3. City or state pages only where the product is bought locally

    Pages for places where your buyer's own regulations differ, written around those differences rather than one page with the place name swapped.

    Result: You rank where the search carries a real rule.

  4. Directory and association listings your buyer reads

    The trade associations, chambers and vertical directories a local buyer checks, kept current instead of filled in once at launch.

    Result: You appear on the lists your buyer already trusts.

  5. A careers and office page that can be found

    Where the team sits, how the company works and what roles are open, written so an engineer searching for companies in that city lands on it.

    Result: Hiring stops depending entirely on a job board.

How the result is measured

  • Map pack ranking
  • Local search visibility
  • Enquiries by locality

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full local SEO page

What Google weighs here

Which software companies need a local listing, and what to fix first.

A visited office
If buyers, candidates or partners visit your office, a verified Business Profile with hours is worth having. If nobody visits, skip the listing and do not use a co-working desk as your public address.
Company registry details
Procurement teams check the company name and address against the registrar of companies, GST and your website. Make the spelling, address and phone the same on all of them, and fix a former address.
Vendor and association directories
List the company where your buyers look: industry association member lists, state technology bodies, the buyer's own vendor portal. Check G2 and Capterra only if you actually have a product to review there.
A careers page candidates can find
Candidates search the city and company name together. Keep a careers page with the office address, and the same address on the job portals, so a search ends on your own page.
Brand-name search results
Search your own company name in a private window. Look at the panel, the first page and the map result. Correct wrong names, old addresses and dead pages, since a prospect does exactly this before a call.

Who it is for

This is written for these SaaS and software companies.

  • Seed and Series A B2B SaaS still selling founder-led
  • Bootstrapped vertical SaaS with a small team
  • Product-led companies adding a sales motion
  • Developer tools moving upmarket into team plans
  • Healthcare, fintech and other compliance-heavy software
  • Agencies and services firms productising a platform
  • Marketplaces with a supply side to recruit
  • Companies with a full AE bench and no pipeline to feed it
  • Software companies entering the US from another market

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the local SEO work runs

  1. 1

    Audit every listing

    We check the Google Business Profile and directory listings for every branch against what should actually be shown.

  2. 2

    Complete and correct

    Profiles are filled in fully and inconsistent details are corrected across every directory found.

  3. 3

    Build location pages

    Each branch gets a page written for its own area, not a copy of the head office page with the address changed.

  4. 4

    Set up review handling

    A simple process for requesting and responding to reviews is put in place with whoever is closest to the customer.

  5. 5

    Report and adjust

    Map actions and enquiries per branch are reported, and branches falling behind are prioritised the next month.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
We are fully remote. Does any of this apply?
The address consistency does, because procurement checks it. The rest mostly does not. We would rather tell you that in the first conversation than sell you city pages you will never need.
Our product sells nationally. Should we build city pages?
No, unless something about the buyer changes by city. Fifty pages with a place name swapped is what Google calls scaled content, and it drags the rest of the site down with it.
We use a co-working desk as our registered address. Can we list it?
Only if you staff the desk during the hours shown and customers can reach you there. Otherwise the platform may suspend the listing. Use the registered address for the registrar and tax records, and say plainly on your website where the team actually sits.
Will a Business Profile help when someone searches our brand name?
It can show the office, hours and reviews beside the brand search, if the profile is verified and matches the website. It will not bring product demand by itself. Treat it as a way to show a prospect that the company exists and is reachable.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

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