Skip to content
GullySales
GullySales
Tell us what you need

Website design and development companies · Lead generation

Sort the owner who needs a site from one who needs a rebrand.

Lead generation for a web company is bringing enquiries in and finding out, before anyone writes a proposal, what the owner actually wants built. GullySales sets the questions asked on the first call and records where every signed project came from.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of website design and development companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for website design and development companies

Sales and marketing for website design and development companies, the overview.

Last updated 5 Oct 2026.

For website design and development companies

Where it usually goes wrong, and what we would do.

  • “I need a website means something bigger”

    The owner wants a logo, photographs and a catalogue, calls all of it a website, and the quote never matches the brief.

  • “A full proposal is free to shop with”

    Twelve pages of scope sent to a stranger travels to the freelancer who will do it for a third.

  • “Renewal dates are a list of warm calls”

    Every hosting date you hold names a client thinking about their website, and nobody opens the list.

What we do

What we deliver for website design and development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A first-call script that separates the two enquiries

    Questions that establish whether the owner wants a site, a rebrand, a catalogue or photographs, and what they expect it to do for the business.

    Result: You quote for the job the owner actually has.

  2. A one-page scope note before the full proposal

    The build, the exclusions and a price band on a single page, with the detailed document held back until there is a paid discovery or a serious call.

    Result: Your scoping work stops walking to a cheaper developer.

  3. A budget question you are comfortable asking

    The wording for asking what an owner has set aside, and what to say when the answer is ten thousand rupees.

    Result: The half-hour call goes to somebody who can pay.

  4. A call list from your hosting and domain records

    Every past client's renewal date, platform version and build year in one sheet, with the month to ring marked against each.

    Result: Old projects produce work without a cold start.

  5. A build partner note for agencies

    A page and a short note for marketing and advertising agencies that need landing pages and client sites, carrying your rates, turnaround and how white label work is handled.

    Result: Projects arrive already scoped by somebody else.

  6. A record of which source pays for itself

    Each enquiry and each signed project marked with where it came from, so the report shows work won by channel rather than visits.

    Result: The referral source that actually pays gets your attention.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

Where a website or app enquiry starts, and what to record on the first call.

A referral from a past client
Record who referred, the project they saw and the new owner's business. Ask whether he is replacing an old site or building a first one.
A Google search for a web designer in your city
Tag the page he landed on. A local owner often needs a site, a Google listing and a few fixes together, so ask which of these is his main worry.
A freelance platform enquiry
Tag the platform and the job post. Check the platform's current rules on taking work off it, and ask the same scoping questions you ask everyone.
A hosting or domain renewal list
Write down the client, the renewal date and the last conversation. A client at renewal is already thinking about the site, so call before the invoice goes out.
An agency or freelancer needing a build partner
Note the agency, the client behind it and who owns the relationship. Agree the rate, who speaks to the end client, and what you may show as portfolio.
An owner who messages after seeing a site you built
Record the site he saw and who made the introduction. Someone who likes a particular site wants something like it, so ask which parts he liked.

Who it is for

This is written for these website design and development companies.

  • Small web design studios for local businesses
  • WordPress and WooCommerce developers
  • Shopify and e-commerce website builders
  • Custom web application developers
  • UI and UX design firms
  • Web companies focused on one industry, such as healthcare or real estate
  • Hosting and website maintenance providers
  • Freelance web developers building a team

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the lead generation work runs

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Why us

Why a studio brings us in for its own pipeline.

  • Marketing and sales, as one job

    We work the part after the enquiry as well: the reply, the follow-up, the proposal and the CRM your own pipeline runs on.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How do we stop quoting for people who never pay?
Ask about money on the first call, plainly. An owner who will not give a range is comparing you with a nephew.
Where do projects come from when referrals dry up?
Past clients, agencies needing a build partner, and the trades you have already built for. Tag every enquiry so you feed what works.
A message says it needs a website and gives a very low budget. Do we reply?
Once, with what a simple template build includes and what it does not. Do not invent a custom quote. If he wants more than the budget allows, say so plainly. Log him, and he may return when the business grows.
Whose client is it when an agency brings us a client for white-label work?
Agree it in writing before starting: who speaks to the client, who owns the contract, and whether you may show the site as your own. Log the agency and the end client on separate lines, so renewals go to the right person.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for website design and development companies

Everything else we would do for you.

Or start from the overview: sales and marketing for website design and development companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need