ERP software providers · Content marketing

Write the checklist an owner uses to compare you with two other partners.

Content marketing for an ERP provider means publishing the documents a buyer reads while deciding, from the data migration explainer to the questions they should ask every partner. GullySales writes those pages in plain language, keeps the compliance ones dated and reviewed, and turns each webinar into something a prospect can send upward.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of erp software providers at work in India

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for ERP software providers

Sales and marketing for ERP software providers, the overview.

Last updated 5 Oct 2026.

For ERP software providers

Where it usually goes wrong, and what we would do.

“Data migration fear needs a document, not a reassuring sentence”
Five years of ledgers, opening stock, pending orders and old GST returns. Set out what moves and what does not, and the fear becomes a plan.
“The owner is doing homework you can write”
The buyer is looking for what to ask, what goes wrong, and what the second year costs. Nobody in this trade publishes that, which is why it works.
“Compliance writing goes stale in months”
Thresholds and forms change through GST notifications, so anything you publish about them carries a review date or it eventually misleads someone.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A data migration explainer written for the accounts team
What comes across from Tally or spreadsheets, what has to be re-entered, how long a parallel run takes and who does the checking on each side.
Result: The team that was blocking the deal can see the work.
The questions to ask any ERP partner, published as a checklist
Twenty questions on licence and renewal cost, customisation ownership, support response, training and who is on site at go-live, written so it works against you too.
Result: Buyers use your checklist to interview your competitors.
A process guide for each trade you sell to
A guide to how the trade runs, from purchase to dispatch, and where a system helps, written from your implementation notes rather than the product manual.
Result: A stranger reads it and assumes you have done this before.
Webinar recordings turned into readable pages
Each session written up as a page with the slides, the questions asked and the answers given, so the recording is not the only record.
Result: One hour of work keeps bringing enquiries for a year.
A review date on everything about compliance
A list of the pages touching GST, e-invoicing and e-way bills with the date each was last checked, and a calendar reminder to read them again.
Result: Nothing on your site quietly becomes wrong.

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How the result is measured

Pages published
Organic traffic
Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Questions buyers ask first

The questions an owner and an accountant ask before choosing an ERP, and the document that answers each.

Will my data from Tally and Excel come across cleanly?: A migration explainer for the accounts team: what is mapped (ledgers, stock items, open invoices), what is cleaned first, who signs off, and what is reconciled at cutover.
Will this work for a factory like mine?: A process guide for each trade you sell to, such as an auto component maker: bills of material, job work challans, batch records, and which module handles each step.
How does e-invoicing and the e-way bill work in your system?: A dated compliance page saying what the software does, what stays with the accountant, and where to check the government portal. Put the last review date at the top.
Why do ERP projects fail, and what is different here?: An honest page on the roles in a project: the owner's team time, data readiness, training, and a fixed scope. List what you ask of the client. A buyer who failed before reads this first.
What will I pay after go-live?: A support and renewal page: what the annual fee covers, what is billed extra, and what happens if it lapses. Surprises at renewal cost more than they save.
What should I ask any ERP partner?: A checklist of questions to put to every partner, yours included, such as who does the data load, who trains users and who answers at month-end. A buyer who is given the questions trusts the answers.

Who it is for

This is written for these ERP software providers.

ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
Tally partners selling add-ons and customisation
Zoho partners and implementation consultants
Industry-specific ERP product companies
ERP providers for pharma and retail distribution
Manufacturing ERP and MRP software vendors
Construction and project ERP providers
Cloud ERP and SaaS accounting providers for small businesses

Not for

It is not the right fit if.

No consultant can give a recorded conversation, so the pages would be written from the principal's brochure
You have no one to review compliance pages when the rules change, and a stale page does harm

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Agree the plan
Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.
2
Brief and draft
Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.
3
Check the facts
Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.
4
Publish and distribute
The piece goes live on your site, then out through the channels where your buyers already are.
5
Read the enquiries and adjust
Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Should we write about GST rules when they keep changing?

Yes, in general terms, with the date of writing shown and a note to confirm current thresholds. Businesses trust the partner who explains the rule without frightening them.

Who writes this if our consultants have no time?

We do, from a recorded call of about twenty minutes with the consultant who knows the trade. You review the draft, and the technical detail stays yours.

How do we tell which page led to a demo request?

In principle, tag the link on each page, add a short 'what did you read?' line to the demo form, and note it on the first call. The record will be imperfect, but a pattern shows after enough requests.

Should the first pages be about one trade rather than ERP in general?

Start with the one trade you implement most often, such as pharma distribution or light engineering. A plant manager searches for their trade, not a category. Add trades as you add reference customers.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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