ERP software providers · Social media

Reach the IT head who checks you on LinkedIn before the second demo.

Social media for an ERP provider is mainly LinkedIn, where the IT head, the promoter's son and the CA look you up between meetings. GullySales runs the company page and the founder's posting, turns real screens into short clips with dummy data, and sets a rule for what a customer's system may show.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of erp software providers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for ERP software providers

Sales and marketing for ERP software providers, the overview.

Last updated 5 Oct 2026.

For ERP software providers

Where it usually goes wrong, and what we would do.

“The profile is checked between the first demo and the second”
An IT head who cannot find a post from this year assumes the partner firm is winding down.
“Thirty seconds of a GST return being filed beats a stock photograph”
A screen recording on a demo database, with invented company names, answers the question the brochure cannot.
“One careless screenshot shows a customer's ledgers”
Party names, rates and credit limits leak that way, and a prospect who spots it wonders what you will show of theirs.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

The company page and the founder's profile working together
A page that says which trades you implement for and a founder profile that posts, since buyers follow a person more readily than a logo.
Result: The check between demos finds a firm that is clearly active.
A clip routine built from real screens on dummy data
Short recordings of a reconciliation, a stock report or an e-invoice, recorded on a demo company with invented names and kept under a minute.
Result: The accounts head sees the report they worry about.
Go-live posts published with written permission
A short post when a plant goes live, naming the customer only after they have agreed in writing, with the trade and the modules described plainly.
Result: Your record builds in public, one project at a time.
A written rule on what may appear on screen
One page for your team listing what must never be shown, from party ledgers and rates to employee salary data, with the demo database to use instead.
Result: Nobody has to guess before posting a screenshot.
Presence in the groups your buyers already sit in
The CA association and trade body groups on WhatsApp and LinkedIn, joined properly, with useful answers rather than forwarded brochures.
Result: The accountant who gets asked about ERP has seen you answer questions.

Show 2 moreShow fewer

How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platforms for ERP buyers

Where IT heads and promoters look, and what to post for each.

LinkedIn posts by the founder: Describe one problem a trade faces, such as stock that does not match the godown, and how a module handles it. The action wanted is a comment or a message to see a demo. Use plain words, not module names.
LinkedIn company page: State which trades you implement for and which products you partner on, such as SAP Business One, Odoo, Zoho or Tally add-ons. Show a partner badge only if the certification is current.
YouTube screen recordings on dummy data: Record a bank reconciliation, a GST return preparation or a stock transfer, on invented data. The action wanted is a request for a walkthrough on the buyer's own sample files.
WhatsApp group or broadcast for existing customers: Post release notes, a known issue and the support hours. The action wanted is raising a ticket in the system, not a message to the founder. Keep it for current customers only.
What not to post for an ERP provider: Do not post a customer's screen, name or logo without written permission, or a claim of hours saved. Do not compare your product with a named rival. Blur or replace every real figure.

Who it is for

This is written for these ERP software providers.

ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
Tally partners selling add-ons and customisation
Zoho partners and implementation consultants
Industry-specific ERP product companies
ERP providers for pharma and retail distribution
Manufacturing ERP and MRP software vendors
Construction and project ERP providers
Cloud ERP and SaaS accounting providers for small businesses

Not for

It is not the right fit if.

Your consultants will not appear in anything public, so there is nobody for the IT head to look up
Customer contracts forbid showing any screen, and no one has asked for a dummy-data version

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Is Instagram worth anything for an ERP firm?

Rarely for the sale. It helps with hiring implementation staff, which is its own problem, so keep it light and let LinkedIn carry the buyers.

Can we name customers in posts?

With their written permission, and many manufacturers will say yes once they are live and stable. Without it, describe the trade and the problem instead.

Should the founder or the company page post demos?

Post from the founder's profile and let the company page share it. Buyers follow a person who understands their trade. The company page can carry the formal items such as a partner status or a release note.

Do we need separate pages for each product we implement?

Not at first. One company page that names the trades and the products works. Make separate pages only if each product has its own buyer and someone to keep it fed. Check the vendor's rules on use of its name and logo.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog