ERP software providers · Email marketing

Keep talking to the distributor who liked the demo and then went quiet.

Email marketing for an ERP provider is how a months-long evaluation stays alive and how the installed base hears about modules and renewals. GullySales writes the summary the accountant can forward, the sequence that runs through the silent months, and the renewal note that reads like a service review.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of erp software providers at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for ERP software providers

Sales and marketing for ERP software providers, the overview.

Last updated 5 Oct 2026.

For ERP software providers

Where it usually goes wrong, and what we would do.

“The demo ends and four months of silence begin”
Budget, harvest season, a partner's illness. The deal is not lost, but nobody has written to them since March.
“Your buyer forwards, they do not decide alone”
The mail after a demo has to survive being sent to the CA with two lines added on top.
“The renewal invoice is the only mail some customers get all year”
That is why it feels like a bill for nothing, and why some of them quietly stay on an old version.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A post-demo summary the accountant can forward
One mail listing what was shown, what was asked, what was promised and what happens next, short enough to read on a phone and written to be passed on.
Result: The people who were not in the room get an accurate version.
A sequence built for a six-month evaluation
Mails spread over months carrying the migration explainer, a reference story from their trade and the implementation plan, with a stop rule when they reply.
Result: The silent deal has a reason to answer.
A renewal note that reads as a review
A mail before each support renewal listing what was fixed that year, what the team used most and the modules they have not switched on, sent before the invoice.
Result: Renewal becomes a conversation instead of a surprise.
Module offers based on what the customer actually uses
A short mail to customers whose usage shows a gap, such as a dealer portal or a field sales app, written for their situation rather than sent to the whole list.
Result: Existing customers buy the next thing from you.
One list, built from your own records and kept clean
Demo requests, exhibition and webinar registrations and existing customers in one place, with consent recorded, a working unsubscribe and bounces removed.
Result: Your mails reach inboxes instead of spam folders.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What an ERP provider needs in place before it emails a prospect in a long evaluation.

A consent record for each enquirer: Log where the address came from: a demo form, a webinar sign-up or a referral. Note what they asked for. India's data protection law expects you to use their data for what they agreed to.
A split between evaluators and the installed base: Prospects in an evaluation need comparison notes and case studies. Customers need version notices, module add-ons and renewal terms. Keep two lists, and never send a renewal note to someone still deciding.
Roles tagged for each account: Tag the owner, the accountant, the IT head and the production manager. They read different mails. The accountant forwards a one-page summary of return and effort, and the IT head wants hosting and data migration details.
A forwardable one-page summary: Write the evaluation summary so a person who missed the demo can read it. Cover the process mapped, the modules, the integrations, who runs the implementation and what the customer must provide.
A sender who is a consultant, not a mailbox: Replies should reach the person who ran the demo. A founder who asks about GST e-invoicing or Tally migration wants the answer from someone who understands the plant.

Who it is for

This is written for these ERP software providers.

ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
Tally partners selling add-ons and customisation
Zoho partners and implementation consultants
Industry-specific ERP product companies
ERP providers for pharma and retail distribution
Manufacturing ERP and MRP software vendors
Construction and project ERP providers
Cloud ERP and SaaS accounting providers for small businesses

Not for

It is not the right fit if.

Your prospect and customer records are in several places and nobody has combined them into one list
You have no summary document to send after a demo, so a sequence would have nothing worth forwarding

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we buy a list of manufacturers and mail them?

It is a poor trade. Bought lists bounce heavily and complaints damage your sending domain, which then hurts the mails your customers need. Build the list from demos, webinars and exhibitions.

How often should we write during a long evaluation?

Once every three or four weeks, and only with something worth reading, such as a reference story or an updated compliance note. Weekly chasing gets the salesperson blocked.

Should a silent prospect get a mail after every demo?

No. Send a summary after the demo, one follow-up with a relevant case study, then one question about whether the timeline has changed. After that, pause. Repeated nudges on an ERP decision read as pressure and delay the choice.

What do we say in the renewal mail to existing customers?

Treat it as a service review. List the modules in use, open requests, version notes and the support terms, then propose a call. Do not open with a price rise. A customer who sees value reads the whole mail.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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