Skip to content
GullySales
Tell us what you need

ERP software providers · Reputation management

Answer the buyer asking whether your last implementation actually went live.

Reputation management for an ERP provider is about what a cautious buyer finds when they check whether your projects finish. GullySales gets your work onto the software review sites buyers read, builds a review routine timed to go-live, and writes the reply to the customer whose project ran late.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of erp software providers at work in India

What reputation management means

Reputation management is watching what is said about your business across Google, social media and review sites, and responding to it before it changes a buyer's mind. GullySales monitors mentions, drafts responses to negative reviews and flags recurring complaints back to your team.

Also for ERP software providers

Sales and marketing for ERP software providers, the overview.

Last updated 5 Oct 2026.

For ERP software providers

Where it usually goes wrong, and what we would do.

  • “Every buyer has heard of an ERP project that was abandoned”

    Often their own. They are not reading reviews to be impressed, they are checking whether anyone was left halfway.

  • “The loudest review comes from the go-live that slipped”

    A customer who waited three extra months writes at length, while the plant that went live on time says nothing unless asked.

  • “Your reference calls are your reputation and nobody manages them”

    The same two customers get called every time until they stop picking up.

What we do

What we deliver for ERP software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Listings on the software review sites buyers check

    A complete profile on the comparison and review sites Indian buyers use, with modules, trades served and implementation locations filled in properly.

    Result: A buyer comparing three partners finds you in the comparison.

  2. A review ask timed to the third month after go-live

    Not at signing and not in the messy first weeks, but once the accounts team has closed a month on the new system, asked by the implementation lead who was there.

    Result: Reviews describe a finished project instead of a hopeful start.

  3. A written reply routine for a bad review

    Who replies, within how long, and what may be said, with the rule that scope and payment disputes move to a call and never into a public thread.

    Result: The next reader sees a firm that answers rather than argues.

  4. A reference panel spread across trades

    Six or eight customers who have agreed to take calls, grouped by trade and rotated, with a thank-you routine so they stay willing.

    Result: A worried prospect hears from someone in their own line of work.

  5. Alerts on your firm, your product and your founder

    Search alerts for the company name, any add-on product you sell and the founder's name, so a forum post or an employee review is seen the same week.

    Result: You hear it before a prospect quotes it back to you.

How the result is measured

  • Average rating
  • Response time to reviews
  • Negative mentions resolved

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online reputation management page

What to do with each review

How to answer each kind of review an ERP partner gets.

Praise from a client who went live
Thank them and ask the accounts or stores head to mention the module they use, such as inventory or GST filing. A buyer reads a detail from the user better than a star rating.
A review saying the implementation overran
Check the signed scope and the change requests. Reply that the project plan and each change are written down, and offer a call to go through what moved. Do not argue the delay in public.
A complaint that support does not answer
Pull the ticket log for that client. Reply with the support route and a named contact, and look at whether the issue was assigned. If it was missed, say so.
A complaint about charges for customisation
Reply with where the scope is written and what was outside it. Offer a call. For future work, give every extra request a written quote before it starts.
A review that blames the software, not your work
Say which part is the vendor's product and which is your configuration. Offer to raise the issue with the vendor. Do not criticise the vendor in public, since the buyer may be evaluating both.
A review from a former employee about the firm
Do not argue, and never share client or project details to defend yourself. Reply that you are sorry they felt that way, and report the review through the platform if it breaks the rules on conflicted reviews.

Who it is for

This is written for these ERP software providers.

  • ERP implementation partners for SAP Business One, Odoo or Microsoft Dynamics
  • Tally partners selling add-ons and customisation
  • Zoho partners and implementation consultants
  • Industry-specific ERP product companies
  • ERP providers for pharma and retail distribution
  • Manufacturing ERP and MRP software vendors
  • Construction and project ERP providers
  • Cloud ERP and SaaS accounting providers for small businesses

Not for

It is not the right fit if.

  • A recent implementation is still unresolved with the customer, and asking for reviews now would invite a public complaint
  • You have no list of satisfied customers willing to speak to a buyer, so a review programme has nobody to ask

How it works

How the reputation management work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Search your name as a stranger would

    We search the business, its main product names and the owner's name, on a phone and a laptop, and record what appears.

  2. 2

    Catalogue every mention

    Reviews, news, listings, social posts and forum threads are sorted into accurate and positive, accurate and negative, and wrong. Each group gets a different action.

  3. 3

    Agree the replies and the owner of each

    Replies are drafted and approved by you. Anything involving a refund, a clinical matter, a legal claim or a named employee goes to the right person in your business before anything is posted.

  4. 4

    Fix what you control

    Listings, profile details and your own pages are corrected, and pages worth ranking for your name are strengthened with accurate information.

  5. 5

    Monitor and report

    The agreed places are checked on the agreed schedule. The name search is repeated and compared with the first record.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
A customer has posted that our implementation failed. What do we say?
Reply once, in public, with facts you can stand behind and no customer data. Offer a call and take the detail there. Silence reads as agreement.
Can we offer a discount on support in exchange for a review?
No. Review sites remove incentivised reviews and buyers recognise them. Ask at the right moment instead, which is after a clean month-end close.
A client refuses to act as a reference after a rough go-live. What now?
Ask what went wrong and fix what you can, then ask again later without pressure. Do not list them as a reference or quote their earlier praise. Offer buyers other clients who agreed, and be honest that not every project went smoothly.
A review is about the ERP product, and we only implement it. What do we say?
Say you implement it, and say which parts of the complaint are the product and which are the setup. Offer to raise the product issue with the vendor. Check the partner agreement for any rule on how you may speak about the product.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for ERP software providers.

All articles

More for ERP software providers

Everything else we would do for you.

Or start from the overview: sales and marketing for ERP software providers.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need