Software development companies · Email marketing

Propose phase two before the client goes shopping.

Email for a software firm is how a finished project turns into support, a next phase or a referral, and how a lost proposal comes back a year later. GullySales builds the list from your delivery records and times each send.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for software development companies

Sales and marketing for software development companies, the overview.

Last updated 5 Oct 2026.

For software development companies

Where it usually goes wrong, and what we would do.

“A launched project ends the conversation”
Nobody proposes what comes next, so the client finds another vendor for support six months later.
“Lost proposals were usually lost to timing”
The budget moved to the next year, and nobody wrote again when that year arrived.
“IT heads keep mail, founders keep WhatsApp”
An established company wants the document in email for its approval file, and a startup founder answers on the phone.

What we do

What we deliver for software development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A list built from delivery records
Every client, their systems, the launch date, the support status and the person who signed, cleaned of people who have left.
Result: Each send reaches somebody who used the work.
A next-phase note after every launch
A short mail a month after go-live with what the data shows, what is worth adding next and what it would cost.
Result: Phase two is proposed before a competitor appears.
A support offer in writing before warranty ends
What is covered, the response times and the annual price, sent before the warranty period closes rather than after a breakage.
Result: Support becomes an agreement, not a favour.
A note on ageing systems and versions
A mail to clients running a framework, library or platform going out of support, with the risk and the work involved.
Result: Upgrade work is sold before a security problem.
A revival sequence for lost proposals
Two mails to buyers who went quiet, the first with something useful in their domain, the second timed to their budget month.
Result: Last year's no becomes this year's discovery.
Replies and opportunities counted by list
What each send produced, measured as replies and opportunities rather than opens, against the baseline.
Result: The list that never answers gets rested.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a software firm needs in place before it writes to past clients and lost proposals.

Delivery records as the source: Build the list from signed projects, with the client contact, the stack, the launch date and the end of warranty. Anyone not in that record needs a separate reason to be mailed.
Contract terms checked for what you may say: Read the NDA and the contract before naming a client or a product in any mail. If it forbids it, describe the work in general terms.
A list split by stage: Keep live clients, finished projects, lost proposals and referral partners apart. A client mid-delivery should not receive a win-back note.
A sender who is the person they worked with: Send from the account lead or founder they dealt with, on your domain, with SPF and DKIM set. A reply goes to someone who remembers the project.
Overseas clients' rules known: If you mail clients in Europe or elsewhere, check what their local law expects about consent and opt-out for business mail, and record the basis for each contact.
An unsubscribe and a correction route: Let a contact opt out or tell you they have left the company. People move jobs, and a stale record sends the mail to a stranger.

Who it is for

This is written for these software development companies.

Custom software development companies
Mobile app developers for Android and iOS
Product engineering firms working with startups
IT consultants and technology advisers
SaaS product companies selling to Indian businesses
Offshore development centres serving overseas clients
Firms specialising in one domain, such as healthcare, logistics or fintech
Low-code and automation developers
Software firms bidding for government work on GeM

Not for

It is not the right fit if.

You have no record of past clients' consent to be written to, so the first mail would be unwelcome.
Contracts forbid you from naming clients, and you have not checked what a mail may say.
No one owns the list, and the contact at each client has changed without anyone knowing.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What do we send a client whose project is finished?

A support offer, a note on what is ageing in their system, and one idea for the next phase.

How often should we write to past clients?

Tie it to their dates: the support renewal, a platform version going out of support, and their budget month.

Can we mention a past client's name in a mail to someone new?

Only if your contract or the client allows it. Many agreements and NDAs forbid it. Ask in writing for a short permission, or describe the project without a name, the sector and the problem. A wrong mention can cost you the client.

What if a past client's project contact has left the company?

Check the company site or ask the old contact for an introduction, and update your record. Do not guess an email address. Write to the new person as a stranger who inherits the system, and mention the project and what you built.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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