Software development companies · Social media

Post what your engineers decided, where buyers can see it.

Social media for a software firm is mainly LinkedIn, where founders, IT heads and the engineers a buyer checks all sit. GullySales runs the calendar, clears what client work may be shown, and keeps it going through a release month.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for software development companies

Sales and marketing for software development companies, the overview.

Last updated 5 Oct 2026.

For software development companies

Where it usually goes wrong, and what we would do.

“The buyer reads your engineers before your page”
A technical buyer opens three profiles from your team and forms an opinion before anybody replies to them.
“Architecture decisions travel further than launches”
A post about why you chose one approach over another is read by people with the same decision to make.
“Most of your work cannot be shown”
Agreements cover the screens and the client name, so a post has to be about the problem and the decision.

What we do

What we deliver for software development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

What may be posted, agreed in the contract
A clause covering naming, screens and metrics, so the question is settled before anybody wants to publish something.
Result: Nothing posted puts a contract at risk.
A posting habit for the technical team
Two engineers writing about a decision each month, drafted from a short call so nobody has to sit and write.
Result: The profiles a buyer checks look alive.
Founder posts aimed at founders and IT heads
Posts about scope, estimates and delivery risk, written for the people who sign rather than for other developers.
Result: The audience is buyers, not peers.
A fortnight banked before a release
Approved material scheduled in advance, so the feed does not go silent in the weeks the whole team is shipping.
Result: Your quiet quarter stops being visible.
Comments used more than posts
A short list of accounts worth replying under, with a scheduled slot for a founder to do it properly.
Result: Conversations start without a new post.
Enquiries from LinkedIn counted
Messages and profile visits that became opportunities recorded, against the baseline.
Result: You know whether the habit is producing work.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where technology buyers read, and what a software firm posts there.

LinkedIn posts from the founder: Write about one decision on a build and why: monolith first, Flutter or native, which database. Founders and IT heads read these. End with an invitation to message you about their project.
LinkedIn posts from the lead developer: Let an engineer post a bug they traced or a fix they made, in plain words. A buyer checks the engineers before they sign. Link to your case study page for anyone who wants more.
GitHub and technical write-ups: Publish a small utility or a readme-led sample with your site named in the profile. It shows how you write code. The action is to contact the team for a similar build.
YouTube screen recordings of delivered work: Record a short demo of a finished product with the client's written leave, and no real data on screen. The action is to book a call about a similar need.
Startup and founder WhatsApp groups: Answer 'who can build my first version' with a reply that asks three questions about scope. Link to one project page only if the group allows it.
What not to post: Client names under NDA, screenshots of admin panels or code, hiring posts in the middle of a project story, and rate cards. Check the contract before showing any project.

Who it is for

This is written for these software development companies.

Custom software development companies
Mobile app developers for Android and iOS
Product engineering firms working with startups
IT consultants and technology advisers
SaaS product companies selling to Indian businesses
Offshore development centres serving overseas clients
Firms specialising in one domain, such as healthcare, logistics or fintech
Low-code and automation developers
Software firms bidding for government work on GeM

Not for

It is not the right fit if.

No one will write the posts, and the founder's profile would stay empty for weeks at a time.
Every project is under NDA and your team is unwilling to describe even the problem.
You expect posting to replace outreach, but your buyers choose through referrals and calls.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Should the company page or the founders post?

Founders and engineers. A company page announcing releases reaches almost nobody who could hire you.

Can we post about a project under NDA?

Yes, if the client, the screens and any identifying detail are left out and the decision is the subject.

How should we handle DMs from recruiters, sellers and real buyers?

Sort them by who is asking. Reply to buyers the same day with two questions about scope and a call link. Send recruiters and sellers a standard polite line, then stop. Log every buyer message with the date and source so you can see which platform brought it.

Can we post a client's testimonial video?

Only with the client's written consent that names the platform and the use. Their legal or marketing team may need to approve it. Keep the claim to what they said about working with you, and drop any figure you cannot show a document for.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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