Skip to content
GullySales
Tell us what you need

Software development companies · Pay per click advertising

Buy clicks from funded founders, not from students.

PPC for a software firm means paying for the searches a founder or an IT head makes when a build is already budgeted, such as a development partner in a particular domain. GullySales sets the targeting, writes the ads and checks spend against contracts signed.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for software development companies

Sales and marketing for software development companies, the overview.

Last updated 5 Oct 2026.

For software development companies

Where it usually goes wrong, and what we would do.

  • “Development clicks are among the dearest there are”

    Firms across the world bid for the same words, so a budget spread thin buys nothing worth having.

  • “Half the traffic wants to learn, not to hire”

    Course, tutorial and source code searches sit next to the buying ones and will empty a daily budget.

  • “An overseas click arrives at two in the morning”

    If nobody answers until eleven, the form has to do the qualifying and the reply has to be scheduled.

What we do

What we deliver for software development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by domain and engagement

    Separate campaigns for MVP builds, dedicated teams and modernisation, each with its own budget and its own wording.

    Result: The work you want more of gets its own money.

  2. A landing page asking scope and funding

    A page per campaign ending in a form asking the problem, the timeline, whether funding is in place and who signs.

    Result: The first call starts from facts, not a two-line idea.

  3. Negatives against courses, jobs and freelancers

    Blocks on course, tutorial, internship, salary and free source code, checked against the terms people actually typed.

    Result: Students stop spending the budget before lunch.

  4. Ads that name the domain, not the stack

    Ad text about the buyer's problem in their own trade rather than a list of frameworks, so a click comes from a buyer.

    Result: Replies come from people with a project.

  5. Time zones written into the plan

    Ads scheduled for the hours somebody can reply, with an acknowledgement carrying a booking link for the rest.

    Result: An overseas enquiry is never left overnight.

  6. Cost per signed contract, not per click

    Spend against enquiries, discovery engagements and signed contracts by campaign, beside the figures recorded before the ads began.

    Result: You stop paying for a campaign that only made conversations.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a software company, and the ones to keep out.

Domain build searches, such as hospital management software developer
Bid. A buyer who names a domain has a product in mind and a budget. Show a case from that domain, with the client's permission, and ask for the problem rather than the technology.
Partner searches, such as mobile app development company for startup
Bid, but in a separate campaign. A founder deciding between firms reads every page, so put your approach to scoping and ownership of code at the top, and a booking link for a discovery call.
Hiring searches, such as hire dedicated developers
Bid if you run dedicated teams. State the roles and how a team is managed. Keep it apart from project work so the budget and the sales call can be different.
Cost-research searches, such as how much does an app cost
Treat as research. Send them to a guide page that explains what changes the price, with a form for those who want an estimate, rather than to your call booking page.
Where the click lands
Send each click to a page for that domain or engagement, ending in a form that asks the problem, who decides, the date it must be live and whether funding is in place.
Counting a real enquiry
Count a form with a problem and a funding answer, or a call that books discovery. A student asking for a quote for a college project is not an enquiry, so mark and exclude it.

Who it is for

This is written for these software development companies.

  • Custom software development companies
  • Mobile app developers for Android and iOS
  • Product engineering firms working with startups
  • IT consultants and technology advisers
  • SaaS product companies selling to Indian businesses
  • Offshore development centres serving overseas clients
  • Firms specialising in one domain, such as healthcare, logistics or fintech
  • Low-code and automation developers
  • Software firms bidding for government work on GeM

Not for

It is not the right fit if.

  • You have no one to answer an enquiry the same working day, so paid clicks would pay for silence.
  • Your site has no case study or process page, and an ad would send a stranger to nothing they can trust.
  • You cannot yet tell a real project enquiry from a recruiter or a seller, so the spend could not be judged.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise for overseas clients?
Only where you can answer in their working hours and your case work fits their market. Otherwise the clicks are wasted.
What should we spend to test it?
Enough to run one domain for a month in one market. We put a figure against the contracts you need.
Do we send ad clicks to the portfolio or to a contact page?
Send them to a page for that domain that has a case in it and a form on the same screen. A bare portfolio makes the visitor search for the point, and a bare contact form gives them no reason to trust you.
Should we use Google Ads or LinkedIn to reach IT heads?
Use Google for people searching for a vendor now, and LinkedIn when you want to reach a role at a named kind of company. LinkedIn can cost more per click, so keep it narrow and check what the enquiries become.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for software development companies.

All articles

More for software development companies

Everything else we would do for you.

Or start from the overview: sales and marketing for software development companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need