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Website design and development companies · Digital marketing

Keep your own marketing alive while a build is due on Friday.

Digital marketing for a web company is the plan that keeps your site, search, social and past-client mail moving while the studio is buried in delivery. GullySales sets the calendar, names who owns each piece, and reports the projects it brought in.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of website design and development companies at work in India

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for website design and development companies

Sales and marketing for website design and development companies, the overview.

Last updated 5 Oct 2026.

For website design and development companies

Where it usually goes wrong, and what we would do.

  • “Delivery weeks are the weeks marketing stops”

    Two launches land in one fortnight, nothing goes out, and the enquiry drought arrives a month later when everyone is free.

  • “Prospects check whether you practise what you sell”

    You charge for speed and search, so an owner looks at your own load time before the first call.

  • “Two buyers sit on two different channels”

    A manufacturer wanting a catalogue site is on Google and IndiaMART, a brand founder is on Instagram, and one calendar cannot serve both.

What we do

What we deliver for website design and development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A plan with a name against every piece

    Three months of case pages, posts and mailers, each with who drafts it, who approves it and the week it goes out.

    Result: Nothing waits for a free week that never arrives.

  2. Work banked before the delivery crunch

    Case write-ups, posts and one mailer drafted and approved between projects, ready to publish in the fortnight two launches collide.

    Result: Your own marketing survives a heavy month.

  3. The studio site held to the standard you sell

    Load speed, mobile layout and the search basics checked on your own site, using the same checklist you bill a client for.

    Result: A prospect testing your site finds nothing to hold against you.

  4. Separate material for owners and for agencies

    Search and listings aimed at owners looking for a site, LinkedIn and a partner note aimed at agencies who need a build partner.

    Result: Two different buyers each get something written for them.

  5. One report the founders read in ten minutes

    Enquiries by source and by build type on a single page, compared with the baseline recorded before the work started.

    Result: You can drop the channel that has never produced a project.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Where to start for web studios

Use your own site as proof of the standard, then write the projects up.

Your own site held to the standard
Check that your site opens without delay on a phone, shows recent work and has a clear way to start a project. A prospect checks it before replying.
A case study for each project type
Write a brief, the decisions and the finished result in plain words, with client approval. Note which case study a prospect read before enquiring.
A scoping questionnaire
Publish a short list of what you need to price a site: pages, content, integrations and who approves. Record how many prospects fill it in.
A handover list with a maintenance date
Record every live site with its handover date and maintenance renewal date. Offer the plan before the date.
An enquiry sheet with source and size
Log each enquiry with source, type of site and rough size. Count which channel brings projects you want to build.
What to leave until later
Freelance platform bidding and ads on the phrase website design can wait until the sheet shows where good projects come from.

Who it is for

This is written for these website design and development companies.

  • Small web design studios for local businesses
  • WordPress and WooCommerce developers
  • Shopify and e-commerce website builders
  • Custom web application developers
  • UI and UX design firms
  • Web companies focused on one industry, such as healthcare or real estate
  • Hosting and website maintenance providers
  • Freelance web developers building a team

Not for

It is not the right fit if.

  • Nobody in the studio owns the marketing, so a plan with names against each piece would still stall in a delivery week.
  • You win all work through one agency partner, and a channel plan for open-market owners would not reach the buyer who decides.
  • Your own website is outdated, and spending on channels before fixing it would send prospects to weak proof.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which channel actually brings web projects?
Search and referrals for most studios. Social brings brand founders, and LinkedIn brings agencies looking for somebody to build their client work.
How do we market ourselves without stopping delivery?
Bank the work in a quiet fortnight. Pages and posts written in advance go out while the team is on a build.
Should we show packages with prices?
Package pages work where scope repeats, such as a business site with set pages. State what is included and what costs extra, in a table. For custom work publish how you scope instead. A visitor who sees what is outside the package argues less later about scope.
How do we use client sites as our portfolio?
Ask each client at handover for permission to show the site and a line about the work, and keep the yes in writing. Where a client declines, describe the problem and approach without the name. A list of live sites is the proof a prospect checks first.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for website design and development companies

Everything else we would do for you.

Closest to this: strategy and research

Also for website design and development companies

Or start from the overview: sales and marketing for website design and development companies.

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