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Website design and development companies · Pay per click advertising

Pay for the owner with a budget, not the one pricing a template.

PPC for a web company means buying the searches an owner makes once they are ready to pay, such as an e-commerce developer or a website redesign in their city. GullySales sets the targeting, writes the ads and checks spend against the projects signed.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of website design and development companies at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for website design and development companies

Sales and marketing for website design and development companies, the overview.

Last updated 5 Oct 2026.

For website design and development companies

Where it usually goes wrong, and what we would do.

  • “The ten thousand rupee shopper clicks too”

    A search for cheap website design costs what a real enquiry costs, so those words go before the budget does.

  • “Students outnumber buyers on your keywords”

    Web design course, HTML template and WordPress internship searches spend a small daily budget before lunch.

  • “A form asking page count saves the call”

    Ask the platform, the page count, who supplies the text and the go-live date, and a price band goes out first.

What we do

What we deliver for website design and development companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by the kind of build

    One campaign for e-commerce, one for redesigns, one for catalogue sites, each with its own budget and its own wording.

    Result: A cheap enquiry type cannot eat the money meant for a paid project.

  2. Ad text carrying a starting price

    Ads that name the figure your work begins at, so a click comes from someone who has that much set aside.

    Result: Fewer calls that end at the first number.

  3. A landing page per build with a scoping form

    A page matching the ad, ending in a form asking the platform, the page count, who supplies photographs and the date it must be live.

    Result: The enquiry arrives with enough in it to quote from.

  4. Negative keywords against courses and templates

    Blocks on free, template, clone, tutorial, course and internship, reviewed against what people actually typed to reach you.

    Result: Your budget stops paying for people who will never buy a site.

  5. Remarketing to the people who read a case page

    Ads shown again to visitors who opened a case page or your pricing page and left without writing, capped so nobody is followed for a month.

    Result: The owner comparing three studios sees you again while deciding.

  6. Spend traced to signed projects

    Cost per enquiry and cost per signed project reported by campaign, against the figures written down before the ads started.

    Result: You can switch off the campaign that only ever produced quotes.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a web design company, and the ones to keep out.

Build searches, such as Shopify store developer in Bengaluru
Bid. A shop owner naming the platform and the city is ready to hire. Group by platform, WordPress, Shopify and custom, and show one live site for each, with the owner's permission.
Redesign searches, such as website redesign for clinic
Bid. These owners already have a site that disappoints them. Show a before and after of one live site, and say what you change first, such as speed, mobile layout or the enquiry form.
Maintenance and hosting searches, such as website maintenance company
Bid only if you want a retainer. The buyer is looking for someone to fix and update, so say what a maintenance plan covers and what is billed separately.
Cheap and template searches, such as free website builder
Block, with clone, template, WordPress theme and website for a few thousand rupees. These buyers are choosing on price, and any quote you send will lose the comparison.
Where the click lands
Send the click to a page for that kind of build, showing a finished site and the steps of the job. The form should ask the platform, the number of pages and the date the site must go live.
Counting a real enquiry
Count a form with a platform and a go-live date, or a call that books a scoping conversation. Mark which became a signed project, and see whether redesigns or new builds have produced more of them.

Who it is for

This is written for these website design and development companies.

  • Small web design studios for local businesses
  • WordPress and WooCommerce developers
  • Shopify and e-commerce website builders
  • Custom web application developers
  • UI and UX design firms
  • Web companies focused on one industry, such as healthcare or real estate
  • Hosting and website maintenance providers
  • Freelance web developers building a team

Not for

It is not the right fit if.

  • You cannot answer an enquiry on the day it arrives, so paid clicks from owners ready to talk would go to the next studio.
  • Your scoping form and landing page do not exist yet, and sending paid clicks to a home page would waste the spend.
  • You take only referral work from agencies and have no wish to quote small local owners, so a public search campaign would bring work you decline.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What should a small studio spend to test this?
Enough to run two site types for a month in one city. We put a figure against the projects you need once we have spoken to you.
Are gig platform bids better than Google ads?
They bring volume at a price set by developers worldwide. Google brings owners who want somebody local, and those quotes hold margin.
Should we bid on website developer near me even if we work remotely?
Yes, but set the advert to say you work with clients across the country. Local searchers sometimes prefer to meet, so add a call or video meeting option. Do not hide that you are remote.
Should we advertise on Google or on Meta to find small business owners?
Start with Google search, where an owner types what they need now. Meta can reach owners who have not yet thought of a site. It costs more effort to qualify, so try it after search brings enquiries.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for website design and development companies

Everything else we would do for you.

Or start from the overview: sales and marketing for website design and development companies.

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