Website design and development companies · Social media
Show the build, not a quote card about good design.
Social media for a web company is where a consumer brand founder sees a store you built and an agency notices you deliver on time. GullySales runs the calendar, checks what each client allows you to show, and keeps posting through a delivery month.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for website design and development companies, the overview.
Last updated 5 Oct 2026.
For website design and development companies
Where it usually goes wrong, and what we would do.
“A launch post needs the client's word first”
White label builds cannot be shown at all, and a brand may want to announce its own new site before you do.
“Before and after beats a mockup”
The old site beside the new one, on a phone screen, is the only post an owner stops scrolling for.
“Two platforms, two buyers”
Consumer brand founders are on Instagram and the agencies who outsource builds are on LinkedIn, and one post does not work in both.
What we do
What we deliver for website design and development companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A clearance note per project
What each client has agreed you may show and from when, recorded at sign-off, including the agency builds you may never name.
Result: Nothing goes up that costs you a client.
A before and after from every launch
The old site and the new one captured on a phone the week the project goes live, with one line about what changed for the business.
Result: You always have something real to put up.
LinkedIn for agencies, Instagram for founders
Two short calendars, one showing turnaround and reliability to agencies, the other showing stores and design to consumer brand founders.
Result: Each buyer sees posts written for them.
A screen recording at every handover
A two-minute walkthrough of the finished site, recorded while you train the client, usable as a post, a case page and a reply to an enquiry.
Result: One recording does three jobs.
Posts banked for the delivery month
A month of approved posts scheduled before a heavy build starts, so nothing depends on somebody being free in the busiest fortnight.
Result: The feed keeps moving while the team is heads down.
Messages that became projects, counted
Enquiries that started as a direct message or a profile visit recorded by platform, against the baseline recorded before work starts.
Result: You find out which platform is worth the hour.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where web buyers look, and what a web studio posts on each.
- Instagram reels of a site scrolled on a phone
- Show a client's new site on a phone with the change they asked for: a booking page, a catalogue. The action is to send a link to the current site for a review.
- LinkedIn for agencies and B2B founders
- Post a thread on one build: what the brief was, one decision, what went live. The action is to book a call about a project.
- Behance and Dribbble for design work
- Post interface studies and a case with the contact link in the profile. Designers and agency leads look here. The action is to message for a collaboration.
- YouTube handover tutorials
- Record how a client edits a page or adds a product on the site you built, with no real data. The action is to ask for a handover session on a new project.
- Facebook groups of local business owners
- Answer 'who can make a website for my clinic or shop' with a related build and a link. Follow the group's rules. The action is a message with the business and what it sells.
- What not to post
- A client's admin login or dashboard, a template demo presented as custom work, a redesign of a named business you were not asked to touch, and a client's traffic figures.
Who it is for
This is written for these website design and development companies.
- Small web design studios for local businesses
- WordPress and WooCommerce developers
- Shopify and e-commerce website builders
- Custom web application developers
- UI and UX design firms
- Web companies focused on one industry, such as healthcare or real estate
- Hosting and website maintenance providers
- Freelance web developers building a team
Not for
It is not the right fit if.
- Your clients refuse to let their sites be shown, and you would have nothing to post but mockups.
- No one has time to screen record a handover, so the strongest post would never get made.
- You expect small local owners to find you in a feed, when most of them search or ask for a recommendation.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How often should a small studio post?
Do reels bring in web projects?
How should we handle DMs that ask for a quote with no details?
Should we post free tutorials, such as how to use a page builder?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for website design and development companies
Everything else we would do for you.
Closest to this: content and social
Also for website design and development companies
- PPC ads for website design and development companies
- Lead generation for website design and development companies
- Digital marketing for website design and development companies
- Reputation management for website design and development companies
- Branding for website design and development companies
- Email marketing for website design and development companies
Or start from the overview: sales and marketing for website design and development companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.